AWB Firm

Just back from Mindshare Summit 2026 in San Diego.

Four days with some of the sharpest minds in health entrepreneurship, and a few conversations we're still thinking about.

I took the stage to talk about protecting your IP: the frameworks, content, and brand you've spent years building. Because your expertise is worth more than an idea. It's a business asset.

Swipe through for a few of my favorite moments from the room!

Who did I miss? Tag them below.

Save this one. Legal protection isn't a one-time setup, it's a habit, same as bookkeeping. Here's the cadence I'd actually recommend.

Free live training on Oct 8: Protect What You've Built, the 3 legal mistakes I see most in businesses that are otherwise doing everything right. Comment "WEBINAR" and I'll send you the link to save your seat.

Read the one you're actually sending clients. Not the blank template sitting in a folder. The real one, that went out last.

Then ask: is there anything you sell right now that this doesn't cover?

I’ll walk through the three most common legal gaps I see in businesses that are otherwise doing everything right.

Join me live on October 8 for Protect What You’ve Built, where I’ll break down the 3 legal mistakes I see most often, and what you can do to avoid them.

Comment “WEBINAR” and I’ll send you the link to save your seat.

You probably used to think legal help meant waiting for something to go terribly wrong, then scrambling to find a lawyer who could even understand what you were talking about.

Good news - it doesn't have to be like that. For our retainer clients, they get to sleep soundly knowing that their business is protected inside and out, and if something DOES happen to go wrong? They know exactly who they can call to get it taken care of.

We start with an audit, not a guess. We run on quarterly planning, not panic. And you're never just talking to one person, there's a full team behind your retainer that already knows your business and is proactively looking out for you.

If you're passing $1M and still running on legal you built for an earlier version of your company, this is worth five minutes of your time.

Comment PROTECTION and I'll send you the link to apply.

I'm headed to Mindshare Summit (hosted by ) in San Diego this week, and I'm especially excited about this one because the entire event is centered around something I see every day in my work:

What happens when your expertise becomes a bigger business?

At Mindshare, you'll be talking about building your brand, growing your audience, landing podcast opportunities, writing books, creating new income streams, and partnering with other brands.
And all of those opportunities have something in common:

Your intellectual property is at the center of them.

Your frameworks. Your methods. Your content. Your brand. Your signature ideas.

As those things become more valuable, it's important to understand what you actually own, what's protected, and how you can expand your business without accidentally giving away the very thing you've spent years building.

That's what I'll be talking about in my session:

Protect What You've Built: How to Safeguard and Scale Your Intellectual Property

We'll cover where valuable IP is hiding in your business, the trademark and copyright strategies that can help protect it, and how to use licensing, certification, and partnerships to create new opportunities around your expertise.

If you're attending Mindshare Summit, come find me. I'd love to connect!

📍 September 24–27
📍 Loews Coronado Bay Resort, San Diego

See you there!