Pro Motion

When we start a tour we don’t just activate and cross our fingers that it works. Throughout the program, we conduct a Results Refinement Review as part of our 6 Step Blueprint for successful campaigns.

✅ Sales team follow-up with customers.
✅ Track results against program objectives.
✅ Review feedback from the field and adjust as necessary.
✅ Weekly reporting.

Get started with your results driven brand experience! https://promotion1.com/contact/

Storytelling has long been the key element in any form of marketing. In engagement marketing, digital storytelling and customer experience are combined into a powerful tool that brings great results in B2B marketing strategies.

Let the professional storytellers help you with your next B2B campaign. Give us a call today. 636-577-8507

Experiential Marketing question of the week!

What's the best branded swag you've ever received?

Invacare was searching for a fun way to engage their customer base on a national scale. Many of their newest and best-selling products needed to be demonstrated in a way that built a memorable experience for its customers so they could help their patients make the best quality of life decision. Learn more about the Rockin and Rollout Tour and how caregivers and medical personnel experienced the Invacare true advantage.

Here is how we made it happen: https://promotion1.com/project/invacare-rockin-rollout-tour/

Live events are among the most successful content marketing strategies because they provide the opportunity for interpersonal interaction. The truth of the matter is that consumers genuinely value one-on-one interactions with brands.

Call us today at 636-577-8507 and get started today.

You can pack your bags, attend another conference, and hope decision-makers stop by your booth before moving on to the next one.

Or you can take your brand directly to your ideal customers, control the buyer's journey, and have meaningful conversations without competing for attention on the trade show floor.

Get your free copy of Chapter 3: Provide a Professional Field Trip from Brand Experiences: Building Connections in a Digitally Cluttered World and learn how bringing your products and services directly to customers can shorten your sales cycle and grow your pipeline.

https://www.steve-randazzo.com/chapter-3

90% of the Success of Experiential Marketing is from Team Training

Once the right person or people have been recruited and hired for an event marketing program, the next most important thing to happen is training. Here’s how to set-up a successful training program: https://promotion1.com/90-of-the-success-of-experiential-marketing-is-from-team-training/

The Power of Exclusivity

One of the biggest advantages of experiential events, and pop-up shops specifically, is their ability to create a sense of exclusivity. Because the experience is only available for a limited time, consumers feel a greater sense of urgency to visit, to interact, to shop. This “don’t miss out” factor can drive foot traffic and encourage people to share their experiences with friends, family, and followers on social media.

We discussed this and more in our recently featured blog about pop-up shops. Read more about it here: https://promotion1.com/how-a-pop-up-shop-campaign-can-generate-buzz-for-your-brand/

We spend a lot of timing thinking about what to do at our experiences, but you should also consider what NOT to do.

So tell us something that you think brands should stop doing at experiential marketing events.

strategy

What’s one activation you’ve seen that made you stop and engage?

Tell us about it in the comments!