Bergmann Zwerdling Norton Direct
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Direct mail and digital content for Democrats and progressive organizations that hits the mark. The difference is in our approach. We’re not a factory.
We started this firm to be the direct mail consultants we wanted to hire when we were managing big campaigns and programs. That means engaging with campaigns at every level, paying attention, and doing what it takes to win. The Bergmann Zwerdling Direct team has decades of experience winning campaigns and producing award-winning direct mail for candidates, elected officials, and organizations at all levels. Our partners and strategic staff have managed direct mail for presidential campaigns, massive independent expenditure programs, and big-city mayoral campaigns. We produced landmark wins at the Democratic Congressional Campaign Committee and with the Democratic Governors Association. We have won competitive primaries and defeated Republicans despite being outspent. We have run Democratic legislative caucuses, coordinated campaigns, and progressive organizations, and recruited and trained candidates across the country. Over the past three election cycles, our creative work has won more Gold Pollie Awards than any other Democratic direct mail firm, including the top overall awards for Governor, U.S. Senate, and U.S House campaigns and multiple awards for the top overall mail program. We focus on select campaigns and put the weight of our entire team and decades of experience from coast to coast behind each client. That means:
YOU GET THE FULL ENGAGEMENT OF THE PARTNERS. Our partners have over 40 years of combined experience managing winning campaigns, developing memorable messages, and delivering them to the right voters using cutting-edge techniques and creative direct mail that stands out. We don’t just hand over the work to temporary junior staffers. We’re engaged on a daily basis. WE WILL DO WHAT IT TAKES FOR YOU TO WIN. Our entire firm will be with you every step of the way, even if the smartest budget decision is to not do any direct mail at all. We’re general strategists at your disposal 24/7, ready to help with press releases, fundraising strategy, and field plans. NO COOKIE-CUTTER CAMPAIGNS. Our job is to make things better for you, not easier for us. We design voter contact programs and original direct mail to fit what you need to win. Your communication must be authentic to you and connect with targeted voters so they are persuaded and mobilized.
09/19/2026
CLIENT NEWS: BZND client Mitchell Berman is one of several healthcare professionals working to flip Congress in November. We’re proud to have his back as he fights for affordable, accessible healthcare in Wisconsin. Click to read more! 📰
https://abcnews.com/Politics/democratic-doctors-nurses-aim-flip-congress-seats-focus/story?id=136499439
Democratic doctors, nurses aim to flip Congress seats with a focus on healthcare A crop of Democratic medical professionals are running for Congress campaigning to reduce healthcare costs.
08/19/2026
Congratulations, Angie Gallo for Orange County School Board Chair! We're proud to be on your team. 🎉
FLIPPED SEAT! Orange County, meet Angie Gallo, your new at-large school board chair! Angie is a champion for students, teachers, and public education and will be an excellent leader for the Orange County School Board.
08/14/2026
It’s been a busy August already, and we’re excited to share several recent client wins out of Michigan and Wisconsin ➡
✅ Christina Hines for Congress
✅ Donavan McKinney for Congress
✅ Mitchell Berman for Congress
✅ Rebecca Cooke for Congress
✅ Felicia Brabec for State Senate
✅ State Rep. Samantha Steckloff
✅ Candace Calloway for State Rep (IE)
✅ Chris Gilmer-Hill for State Rep (IE)
✅ Jeremiah Fredrickson for State Assembly
✅ Yes for Families child care millage - Kalamazoo County
Congratulations to all of our clients — BZND is so proud to help tell these leaders’ stories as we build toward big wins in November! If you're ready to win, drop us a line 📩
06/18/2026
We’re thrilled to share that longtime Democratic strategist Charly Norton has been named Partner at Bergmann Zwerdling Direct. To commemorate this exciting new chapter, the firm will be rebranded as Bergmann Zwerdling Norton Direct (BZND).
Charly brings invaluable strategy and creativity to campaigns, and she’s played an integral part in the firm’s success since joining in 2019. Named to the AAPC’s prestigious 40 under 40 list in 2021, Charly has worked on and led winning campaigns at every level of the ballot.
With midterm elections right around the corner, BZND is thrilled to have Charly on the leadership team. Congratulations!
Charly Norton Named Partner at Bergmann Zwerdling Direct — BZND - Democratic Direct Mail Firm Award-Winning National Democratic Strategy Firm Becomes Bergmann Zwerdling Norton Direct (BZND) Chevy Chase, MD – Longtime Democratic strategist Charly Norton has been named Partner at Bergmann Zwerdling Direct, well-known in Democratic campaign circles as BZD. The firm, which is recog
05/21/2026
BZD is excited to share several primary wins from Tuesday night:
🎉 Raquel Carter - Lexington, KY Mayor
🎉 State Rep. Al Williams - GA HD-168
🎉 Rachel Cuevas - PA HD-187
🎉 TaWanda Stallworth - PA HD-199
🎉 Metro Councilman Markus Winkler - Louisville, KY
We’re proud to play a part in telling these leaders' stories in the communities they serve. Onward to November!
04/27/2026
Our client J.P. Cooney has gone up against Donald Trump and his cronies before, and won. Now, he's running for Congress in Virginia to finish the job. 🗳️
J.P. Cooney for Congress
J.P. Cooney for Congress 11 likes, 3 comments. "Former Trump Prosecutor J.P. Cooney on Trump, DOJ Abuse, and Impeachment | CNN Interview"
04/15/2026
We're proud to play a part in Councilmember-elect Macedo's victory!🎉
Aida Macedo for Whittier City Council District 4
HUGE: Last night, voters in Whittier, CA elected a Democratic-backed mayor and flipped control of the city council in a clean sweep.
Congrats to Mayor-elect Becerra and Council members-elect Santana and Macedo!
03/30/2026
We’re honored to share that BZD took home 15 Pollie Awards at the annual American Association of Political Consultants conference—the most for direct mail of any firm! Thank you to all of our clients, campaign staff, and team members who collaborated with us last year. With the 2026 cycle under way, we’re laser-focused on winning primaries for quality candidates and helping Democrats take back Congress.
Swipe to see the winners, and for BZD Strategist Crystal Perkins’ “Adele” moment! 🏆
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5425 Wisconsin Avenue
Chevy Chase, MD
20815
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