Reputation Partners, LLC

The biggest insight from this year’s Gartner Marketing Symposium: Strategic communications and reputation strategies are officially growth functions. The brands that understand this will have a compounding advantage in an era where agentic AI stands between you and your audience.

In Kate O'Neil's latest insights article, she breaks down what this shift means for marketers navigating an increasingly AI-driven landscape.

Read the full recap here: https://reputationpartners.com/the-most-important-insight-from-this-years-gartner-marketing-symposium/

Happy birthday to our Controller, Heidi Zumbahlen! 🥳 We’re grateful for all you do and hope you have a wonderful day celebrating.

Kate O'Neil recently attended the Mirren Conference in New York, where conversations centered on the evolving role of AI in our industry. One theme was clear: success won’t come from choosing between AI and human expertise; it will come from effectively combining both.

The conference was also a reminder that the strongest client relationships are built on proactive partnership: understanding business goals, anticipating needs, and delivering ideas before they’re asked for. It’s a standard we continue to prioritize in our work.

Explore Kate's full recap and takeaways here: https://bit.ly/43iUPRZ

Happy birthday to our Senior Account Executive, Catherine Wycklendt (McCoy)! 🥳 We hope you have a great day, and thank you for all you do.

Join us in celebrating Haley Hartmann on her six-year anniversary with Reputation Partners!

As a Senior Account Supervisor, Haley provides strategic counsel and oversight across several key accounts. She leads integrated communications programs with sharp storytelling instincts — consistently driving impactful results for our clients and the teams behind them.

Thank you, Haley, for these past six years—we’re so glad to have you and excited for what’s ahead!

From Claire’s pushing into unexpected retail channels and Everlane testing the limits of brand values, to Microsoft’s AI-era leadership reset and Spotify’s fast response to user backlash, our team had plenty to unpack in May.

In the latest What We’re Reading, we explored how trust is built, tested, and sometimes undermined across brand strategy, employee communications, crisis response, and digital experience.

Read the full roundup here: https://bit.ly/437nwRI

Crisis communications is no longer about managing moments—it’s about competing for narrative in real time.

At the 2026 PRWeek Crisis Comms Conference, one theme stood out: organizations must move from a reactive response to a continuous, narrative-driven strategy, especially as AI accelerates both risk and opportunity.

The organizations that win? Those shaping the story early and often.

Read RJ Bruce’s full event recap here: https://bit.ly/4vjKKjK

Wishing a happy birthday to our Account Supervisor, Natalie Szydlo! 🎂 Thank you for your hard work and dedication to our clients. Enjoy your special day!

We’d like to thank and remember all those who made the ultimate sacrifice for our great country. We wish all our clients and friends of the firm a safe and happy .

We help organizations build and protect what matters most—their reputations. Now, we’re looking for great people to help us do it.

We’re an Account Supervisor to join our growing team. In this role, you’ll help lead client work, drive strategic communications programs, and collaborate across a fast-paced environment where great work is recognized and rewarded.

If you’re a strategic thinker, strong writer, and team player ready to tackle meaningful work, we’d love to hear from you: https://bit.ly/42OnFte