Hama
HamaFashion is a trendy oriental wear described as one of Her Majesty Queen Rania Al-Abdullah's favou
Philosophy in a caftan:
Everybody commented that her collections are always a cultural phenomenon with eastern charm. Her caftans depict hidden charm of Arab women; they are a combination of bright and striking colors. You don’t have to be tall and thin to enjoy wearing her caftans, besides they suit hot climate well. Arabic calligraphy dominates her designs with either verses of love poetry or simply scattered letters.
Heritage evolves with fashion. Motifs move from past to present through design.
tatreez storytelling
08/24/2026
The faces behind a night I’ll never forget.
Thank you to everyone who showed up, listened, and became part of Voices Through Art.
And thank you to everyone who reached out with congratulations, love, or a message saying they wished they could be there. I felt it all. 🤍
And to those I don’t have a photo with , forgive me 🙏You were very much part of the night too.
08/21/2026
There are moments you dream about for years, and when they finally happen, you realize they were never only yours.
Yesterday was one of those moments.
Standing at the Chicago History Museum stage,sharing the story of my people through my voice and my artwork, I kept thinking about every year of work, every woman I have worked beside, every story I inherited, and every person who believed in me before there was anything visible to believe in.
I will never forget what I felt in that room.
The silence while I spoke.
The tears.
The hugs afterward.
The faces in the audience.
The long applause
The stories people came to share with me once it was over.
And the messages that started before the event and are still coming in now.
That, to me, is what success feels like;
Connection. Recognition. Memory moving from one person to another.
Thank you to Dr. Ali, for choosing me, trusting me, and giving me the space to tell this story in my own voice. Thanks to my friends ;Hadeel and wasif for brainstorming with me.
And to the many people, over so many years, who gave me their time, their belief, their encouragement, their hands, their introductions, their advice, and sometimes simply the words: keep going. Among all , my family 🤍
You helped bring me to that stage.
I dedicate this work first to my father.
A man who carried Nablus with him for his entire life.
A man who wanted to return to the place he came from, but never had the simple freedom of returning to it as home.
And I dedicate it to every woman who works with me in Jordan and Palestine , women whose hands have carried Palestinian memory stitch by stitch, long before any of us stood in a museum to talk about preservation.
This piece belongs to that continuum.
To the people who came before us.
To the people keeping the story alive now.
And to those who will inherit it after us.
I’ll share parts of my speech once I receive the videos.
BUT BEFORE I EXPLAIN MY ARTWORK,
SHARE WITH ME , WHAT DO YOU SEE IN IT ? HOW DID YOU RED IT?
‼️🔥
07/17/2026
Some stories are bigger than any one person, and I’m grateful to have been a small part of this one.
Being featured in an Associated Press story that explores how Tatreez is helping preserve Palestinian identity and culture means a lot to me, not because my name is in it, but because it helps bring an authentic story to a global audience through trusted journalism alongside Inaash and others.
#
Thank you to the AP team for taking the time to tell this story with care and accuracy.
I’d love for you to read it and let me know what you think. (Full article is on story)
Also, don’t miss the FINAL IMAGE in the post,it includes an EXCITING ANNOUNCEMENT I’m really happy to share
07/08/2026
مبارح كنا نتابع المباراة… وبدون ما نخطط، حسّينا إن توقيت إطلاق منتجنا الجديد صار أحلى.
قطعة ناعمة مثل بدايات الصيف، لكنها شايلة قصة أكبر من منشفة.
قطنها من مصر 🇪🇬
تطريزها فلسطيني 🇵🇸
وشغلها من الأردن 🇯🇴
ثلاث بلاد، ثلاث لمسات، وقطعة واحدة معمولة لتكون معك بعد البحر، بعد اليوغا، أو في لحظة هدوء بالبيت بتزين اي مكان بتختارها فيه.
مبروك لمصر. مبروك للأردن ، دعواتنا وقلوبنا مع المغرب ، و عنينا كلها على الحب الكبير 🤍 💚 🖤 💔
وهذه طريقتنا الصغيرة نحتفل بالجمال اللي بيجمعنا. 🤍
ome launches are planned.
Others simply find the perfect moment.
After last night’s celebration, today felt like the right day to introduce a piece that’s been bringing people together long before it ever reached your home.
100% Egyptian cotton 🇪🇬
Palestinian embroidery 🇵🇸
Handcrafted in Jordan 🇯🇴
Made to wrap around your quiet mornings, your beach afternoons, your post-yoga moments,and remind us that the most beautiful things are created when different stories come together.
Congratulations, Egypt. Congratulations, Jordan. 🤍
Our heart and prayers to Morocco 🇲🇦 and all eyes are on G @ Z @@@
06/22/2026
AI can create a design in seconds. But can it inherit a memory? Can it carry a grandmother’s story? Can it hold a homeland?
These are the questions I explored in my recent PechaKucha presentation.
As someone whose work is rooted in Palestinian embroidery, heritage, and storytelling, I don’t see fashion as fabric.
I see it as identity.
A record of where we’ve been.
A reminder of who we are.
And sometimes, a way of preserving what we refuse to lose.
I wasn’t able to attend in person, but I was grateful that my presentation could still be shared with the audience.
Now I want to ask you:
In a world where almost anything can be generated instantly, what things should always remain human?
👇 I’d love to hear your thoughts.
SHOUT OUT TO Iguana production house Sari Saad Silawi Hammam Jaber hamzah sgour for stepping in on such short notice and helping bring this project to life. Your professionalism, creativity, and incredible support made all the difference. I’m truly grateful for your dedication and outstanding work.
SPECIAL THANKS TO PechaKucha Chicago A special thank you to the PechaKucha team for believing in this topic and giving it a stage.
As someone who spends so much of her time preserving stories through craft, culture, and design, it meant a lot to share this conversation with a wider audience.
I’m truly grateful for the opportunity and for everyone who helped bring it to life.
In remembrance of the Nakba, we want to share the meaning behind our deconstructed embroidery and why it became an essential part of HAMA’s identity.
This fragmented embroidery was never just a design choice.
It represents loss, displacement, diaspora, and the ongoing search for identity and belonging.
The Nakba, meaning “the catastrophe” in Arabic, refers to the mass displacement of Palestinians from their homes in 1948 , a reality whose impact continues across generations today.
Every incomplete pattern symbolizes a missing home, interrupted memory, or fragmented identity being reconstructed through thread, art, and storytelling.
Watch the video to understand the story behind this work.
And tell us: What does identity mean to you? Can art preserve memory?
بذكرى النكبة، حابين نحكي لكم عن معنى الـ deconstructed embroidery وليش صارت جزء أساسي من هوية HAMA.
هذا التطريز المجزأ ما كان يومًا مجرد تصميم، بل تجسيد لحالة الفقد، النزوح، الشتات، ومحاولة الحفاظ على الهوية رغم كل شيء.
النكبة تعني “الكارثة”، وتشير إلى تهجير مئات آلاف الفلسطينيين من بيوتهم عام 1948، وما زال أثرها ممتدًا عبر الأجيال حتى اليوم.
كل قطعة غير مكتملة ترمز لبيت مفقود، ذاكرة منقطعة، أو هوية يحاول أصحابها إعادة ترميمها بخيط وإبرة وفن.
احضروا الفيديو لتفهموا القصة وراء هذا العمل.
وأخبرونا: ماذا تعني لكم الهوية؟ وهل يمكن للفن أن يحفظ الذاكرة
#الهوية #النكبة
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