Molson Coors

Miller Lite is debuting a brand-new campaign, “Legendary Moments Start with a Lite,” that’s built around driving meaningful connections. It features the one-and-only Christopher Walken – a legend in his own right with an iconic cadence, style and star power that brings generations together.

In a world where real connection is increasingly rare, Miller Lite and Walken are encouraging 21+ drinkers to say “yes” to moments of connection – because over 50 years of Miller Time teaches you that nothing beats connecting with good company over a great beer.

Read more about the new campaign and view the new TV spots here: https://bit.ly/4pnKJYp

Molson Coors’ “Just Bring the Beer” campaign champions beer as the holiday planning go-to. No pressure, no pretense, and no prep time.

So, this holiday season, as the age-old question of “What should I bring?” floats into people’s minds, Molson Coors is reminding 21+ consumers to choose the uncomplicated – just bring the beer.

74% of Millennials and Gen Z in the U.S. are choosing memorable experiences over a traditional holiday gift. And with crowd favorites like Coors Light, Miller Lite and Coors Banquet and beers that elevate the occasion like Blue Moon and Peroni, our brands are the perfect complement to any holiday gathering.

Read more about the campaign here: https://bit.ly/3LMincj

On stage earlier this week at the Beer Insights Seminar, Molson Coors President of U.S. Sales Brian Feiro spoke to how the company’s vision of returning to growth is “energizing” and laid out how his team will lay the foundation for that ambition in 2026.

Feiro expressed confidence in Molson Coors’ U.S. plans across its broad portfolio, shared more detail on the company’s continued strength in the on-premise, and – in line with perspective from new CEO Rahul Goyal – stressed the importance of investing strongly in local markets.

Read more here: https://bit.ly/4i1Y8U6

Cheers to some exciting news coming out of one of our hometowns! We have successfully met the community match for our campaign, raising $150,000 in support of the Denver Botanic Gardens through key community events including their summer concert series and the Fete Des Fleurs gala!

These funds will empower programs that educate the public, promote sustainable practices and foster research partnerships to protect Colorado’s water resources.

From low-water landscaping to agrivoltaics at Chatfield Farms, we’re investing in Colorado’s future – because water is the foundation of everything we grow, brew and build.

Learn more: https://bit.ly/47IfX7j

It’s the time of year for slam dunks and sneakers squeaking on the hardwood. With both the pro and college basketball seasons underway, Molson Coors’ brands are ready with a host of key basketball alliance partners.

As fans raise a toast to their hometown team or alma mater, we also dug back into our own archives to see how Molson Coors’ brands and basketball have been intertwined for decades.

Read more here: https://bit.ly/4nH06dJ

As a global beverage company, we’re proud to offer refreshing drinks for millions of consumers around the world, from the Americas to the United Kingdom, Croatia, the Czech Republic and many more.

This week, in honor of , we're celebrating our nine breweries across Canada and our deep roots dating back to 1786. We're proud to brew iconic brands locally, like Molson Canadian, Coors Light Canada, Creemore Springs, Granville Island Brewing, and Brasseurmtl, using Canadian ingredients and local talent. Needless to say, we are , serving Canadians from coast to coast.

And with Canadian Thanksgiving right around the corner, we’re raising a glass to the true icons – our hardworking team and the beers that they brew!

For more than a decade, Molson Coors employees have united every September for Our Imprint Month, a company-wide celebration of giving back to the communities where its employees live and work.

Over the course of the month, more than 400 employees volunteered approximately 1,100 hours at 14 events across the U.S. and Canada. They got their hands dirty, all to keep our communities beautiful and thriving.

Here are just a few examples of how Molson Coors’ employees made an impact in their community: https://bit.ly/4nZKdzG

The sight of tailgates, rivalry games and watch parties can only mean one thing: football is finally back, and Coors Light and Miller Lite are ready to make their mark on the season.

According to Chief Marketing Officer Sofia Colucci, Molson Coors’ two biggest brands are showing up in distinct, complementary ways that surround 21+ football fans no matter the moment or the league.

“Nothing goes better with football than a great tasting Miller Lite or a refreshing Coors Light. It’s the perfect occasion to tap into what makes each of our brands special – with Miller Lite leaning into legendary stories with our pro football alliances, and Coors Light delivering mountain cold refreshment to some of the hottest college rivalries.”

Read more about their plans here: https://bit.ly/4gbWuhN

The lines are painted, the scoreboards are lit up and the crowds are filing in to cheer on their favorite teams. In other words, football season is back.

And just as the players are grinding it out on the field, our team and our distributor partners in the U.S. have been busy going for the extra point building out outstanding football displays, ensuring there’s plenty of beer for all the tailgates, watch parties and weekends spent on the couch at flipping between your favorite games.

Thanks to our sales team and our amazing distributors for getting Coors Light, Coors Banquet, Miller Lite and more on the floor, and may the best team win!

Watching football while enjoying a cold beer has been a classic combination in the U.S. for decades. And Molson Coors has the time capsule to prove it.

As football started booming in popularity in the mid-20th century, especially on TV, the Miller and Coors families of brands created a myriad of ads showing just how well their beers paired with rooting on your home team.

From “Tastes Great! Less Filling!” to football-shaped bottles, here are some pigskin highlights from our archives: https://bit.ly/4oMBjXo

Coors Banquet has never wavered from its over 150-year legacy in the American West. Now it’s continuing a partnership with another brand synonymous with cowboys and craftmanship: Wrangler.

Inspired by both brands’ decades-long roots in the West, the Wrangler x Coors Banquet Collection is a limited-release line of more than twenty pieces, including Wrangler Cowboy-Cut jeans with copper hardware, denim vests with Coors-branded embroidery, pullover sweaters with Western-inspired artwork and much more.

To promote the launch, Wrangler and Coors Banquet will also release the first-ever national ads made with beer. “Rocky Mountain Watercolors” are a series of hand-painted Western-themed posters that artist Caitlin Hatch painted using actual Coors Banquet.

Read more about the collaboration here: https://bit.ly/4lGN66Z