Golin

Our Golin Ketchum Austria team is adding a new certification to their resumes. 🫏

During a recent team outing in Austria’s Wachau region, they traded laptops for leashes and learned how to guide donkeys through an obstacle course even earning their official “donkey driver’s license.”

Turns out patience, clear communication and teamwork work just as well with four-legged colleagues.

Golin Ketchum Romania is bringing three standout pieces of work to the Women in Marketing CEE Awards 2026 shortlist.

Ioana Munteanu, Creative Director, earned a shortlist for the WiM Copywriting Award, while Hortensia Nastase, Managing Director, is recognized for PR Communicator of the Year. And “Play Fair or Be Square,” our work with Save the Children România, joins them as a WiM Social Impact Award shortlist.

Three recognitions, powered by the creativity, leadership and impact of our people.

Stop guessing what your audience is asking AI.

Jonny Bentwood, our global head of data and analytics, breaks down how Similarweb data can help marketers see what people are actually asking, understand which conversations matter most and build smarter content strategies.

The industry’s biggest AI visibility blind spot? Optimizing around assumptions instead of real demand. Read Jonny’s full piece.
https://www.prdaily.com/the-prompts-your-team-optimized-against-were-made-up/

Celebrating our work being recognized at the PRSA Chicago Skyline Awards! Three wins for three different clients across Corporate Citizenship, Earned Media Relations B2B and Excellence in Influencer Marketing/Events and Observances.

These wins showcase the creativity and impact we're proud to bring to the Windy City. Here's to representing Chicago and the amazing work happening in our community. See the full list of winners here: https://ow.ly/7aUo50ZQ9Kw

Our Chicago office and Sports Specialty Team developed Absolute Madness for our client the Chicago Blackhawks, an overarching creative and messaging platform that goes beyond moments of victory.

It's built on understanding what separates a hockey game from a Blackhawks game: the distinct traditions and energy that have defined this fanbase for generations. The national anthem roar, Chelsea Dagger, the goal horn, these aren't just sounds.

We're proud to have developed a campaign that honors that legacy and captures the essence of what keeps fans coming back, night after night.

More AI agents ≠ more AI impact.

As organizations race to scale AI, the advantage may not come from how much you automate but from how intentionally you build the systems around it. So, what separates AI experimentation from AI that actually delivers at enterprise scale?

Heather Hughes, SVP of AI & Innovation, shares what she’s seeing and why the answer starts well before another agent enters the equation.

Read The Human Is the Loop ↓ https://ow.ly/1WUb50ZOlsk

What’s next for creator partnerships? Following his panel at DMWF North America last week, our VP of Influence, Vik Khagram, shares the themes that sparked the most conversation and what they could mean for brands and creators moving forward.

Read his take. https://ow.ly/csg250ZOjNe

Our McNugget Caviar campaign delivered Super Bowl reach without the Super Bowl price tag, moved McDonald's stock, and just won Gold for Effectiveness at the 2026 Gerety Awards. Brilliant work, brilliant results. Congrats team!

Guess who’s back at the dinner table?

Our Golin Ketchum London team supported client Dolmio in bringing back the brand's iconic Mama and Papa (after almost 10 years away!) for a campaign celebrating the togetherness of family mealtimes for Dolmio’s 40th Anniversary.

To build buzz around their return, our team led a media tease featuring Mama and Papa on the streets of London, conducted research into today’s family dinnertime habits and partnered Giovanna Fletcher to bring those insights to life. A little nostalgia and a reminder that there’s something special about mealtimes, however you do them. Congratulations to the team!