Path to Purchase Institute

Don’t miss our keynote with Carbone Fine Food CEO Eric Skae!

p2piretailmediasummit.com

June 2-4 in Chicago

Launch Code: What it Takes to Build a Successful Challenger Brand

In a market where attention is harder to earn and growth pressure is constant, launching and building a successful challenger brand requires expertise (and) discipline.

In this keynote, Eric Skae shares the methods that made start-up Carbone the fastest-growing national pasta sauce, drove $100+ million sales in 5 years, and that earlier helped him build Popcornopolis Gourmet Popcorn and Rao’s Specialty Foods through successful acquisition.

Agenda sneak peek: https://events.p2pi.com/retailmediasummit2026/agenda

Register: https://events.p2pi.com/retailmediasummit2026/Registration

– Energizer & SheSpeaks.com are taking the stage at Retail Media Summit!

p2piretailmediasummit.com

June 2-4 in Chicago

Lori Burns & Renee Johnson will discuss using AI-powered to build high-performing campaigns – impacting everything from awareness to conversion!

Attendees will learn:

— How to use AI to identify creators who influence real purchase behavior
— Translate shopper personas into high-converting creative
— Optimize influencer content for retail media (not just social).

REGISTER: https://events.p2pi.com/retailmediasummit2026/Registration