Janice McCafferty PR

Founded by Dr. Farouk Shami in 1986, CHI has since revolutionized the way hair is styled around the world. His creation of the first ceramic hairstyling iron in the 2000’s forever changed both professional and at-home styling, setting a new standard that continues to define the industry today.

Now, four decades later, CHI is commemorating that legacy with collector-worthy tools that reflect both innovation and heritage.

https://www.janicemccaffertypr.com/chi-unveils-ruby-anniversary-lava-tools-celebrating-40-years-of-innovation/

If the beauty brand White Rain looks familiar, it should! Trusted for over 70 years, White Rain is back and better than ever with the Amazon launch of White Rain+ Haircare.

Iconic Beauty Brand White Rain Is Back with Haircare Under $9 - Janice McCafferty - Top Beauty PR Firm & PR Agency New 14-piece collection marks the next era of White Rain with benefit-led routines for frizz, repair, volume, styling and heat protection

The CHI LAVA MiniStyler wins Best Travel Hair Tool in the 2026 Shop TODAY Hair Awards, earning an impressive 4.9 out of 5 score.

CHI Wins 2026 NBC Shop TODAY Hair Award - Janice McCafferty - Top Beauty PR Firm & PR Agency The CHI LAVA MiniStyler wins an NBC 2026 Shop TODAY Hair Award, earning an impressive 4.9 out of 5 score from the judges.

As Korean skincare continues to shape the U.S. beauty conversation, manyo is bringing a skincare-first approach to daily sun protection with the launch of the Air Light Moisturizing Sunscreen Cream, now available on Amazon and Ulta Beauty.

FDA registered as an OTC sunscreen in the U.S., the formula is tested to deliver SPF 50 broad spectrum UVA/UVB protection while feeling lightweight, hydrating and comfortable enough for everyday wear.

https://www.janicemccaffertypr.com/manyo-brings-skincare-first-korean-spf-to-amazon-and-ulta-beauty/

One Allure story, two major K-Beauty client wins.

We are proud to have secured placements for two Janice McCafferty PR clients in Allure’s roundup of the best Korean sunscreen formulas. Earning recognition for two brands in one highly competitive feature is an exciting reflection of the products, the growing influence of K-Beauty, and the power of strategic beauty PR.

Two K-Beauty Clients Featured in Allure's Best Korean Sunscreen Story - Janice McCafferty - Top Beauty PR Firm & PR Agency Two K-Beauty clients earned top honors in Allure’s best Korean sunscreen story, marking a major beauty PR win.

Featuring a 6% retinol complex with 6 ppm retinal, plant-based PDRN, vegan collagen and copper peptide, mixsoon's new serum pairs visible pore and texture refinement with recovery support for smoother, firmer-looking skin.

mixsoon Launches PDRN Collagen Retinal 6 Capsule Serum - Janice McCafferty - Top Beauty PR Firm & PR Agency mixsoon is expanding its PDRN lineup with the launch of the new PDRN Collagen Retinal 6 Capsule Serum, now available on Amazon.

The pro stylist-created hot tool and haircare brand brings easy styling and beautiful hair to Macy’s customers through its ongoing partnership with BEAUTYSPACE.

Calista Expands Retail Presence with Macys.com Launch - Janice McCafferty - Top Beauty PR Firm & PR Agency Calista brings easy styling and beautiful hair to Macys.com customers through its ongoing partnership with BEAUTYSPACE.

Another major haircare win! BioSilk Silk Therapy Shampoo was named the “Best Shampoo for Body” by the New York Post. This recognition shows how strategic haircare PR can keep trusted, established products in the spotlight and introduce them to new audiences.

BioSilk Named “Best Shampoo for Body” by the New York Post - Janice McCafferty - Top Beauty PR Firm & PR Agency BioSilk Silk Therapy Shampoo was named Best Shampoo for Body by the New York Post, highlighting our expertise in strategic haircare PR.

A classic can still make headlines. CHI Total Protect was named one of the best heat protectants for natural hair by Byrdie. Another reminder that great products do not have to be new to earn top-tier press.

Byrdie Names CHI Total Protect Best Classic Heat Protectant - Janice McCafferty - Top Beauty PR Firm & PR Agency CHI Total Protect was named Byrdie’s Best Classic heat protectant, proving beauty PR keeps trusted haircare products in the spotlight.

There's a new K-Beauty launch to know, and this one comes from a brand shoppers already recognize!

Kiss New York is dropping its 1st Korean skincare line on Amazon, a 25-piece collection manufactured in Korea, designed in New York, and created to make trending K-Beauty formats and ingredients feel more accessible. The first products are available on Amazon now with more rolling out in the coming weeks.

Kiss New York Is Dropping a 25-Piece K-Beauty Skincare Line - Janice McCafferty - Top Beauty PR Firm & PR Agency Kiss New York is dropping its 1st Korean skincare line on Amazon, a 25-piece collection manufactured in Korea, designed in New York.