Stout Collective

Introducing Brim!

is a small garage winery based in Traverse City, Michigan, that came to us for the whole package: naming, brand strategy, visual brand identity, and packaging design.

A core tenet of the Brim brand is to be “reflective”. A simple belief that the wine should communicate the place it comes from. Fruit grown here, made here, enjoyed here, and meant to taste like here.

We brought that philosophy to life on the bottle by turning the Brim logo mark into a frame for light. Screen-printed on clear glass, it’s a window to the wine itself: its color, its clarity, its honesty. Each vintage and varietal gets a distinct print color, creating a system that can expand as the portfolio grows, changing each year alongside the harvest.

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The Missing Yearbook — A Metaphor for Finding Ourselves.

We spent the last few months of 2024 hard at work digging through all the great work we were able to accomplish that year. The goal was to create an internal “Stout Yearbook” that was designed, photographed, and printed with the same creativity, attention to detail, and quality we bring to everything we do.

We did just that. After a few rounds of edits we sent it off to a printer here in the Midwest. And then life happened. Our busy workload carried on. The holidays came and went. Fast forward to 2025 while we’re in Milwaukee on our annual retreat and for some reason it came up “whatever happened to those Yearbooks?!”

After a bunch of back and forth, emails, and phone calls, we finally traced them to a UPS store where they had been sitting, addressed to us though never sent, for almost a year.

We finally got ‘em and they’re beautiful. We have a bunch here at the studio, so if you’re ever around, come take a peek!