Something New Design Studio

Meet Blackberry Children’s Therapy! 💜

Jenna wanted bright, playful, and something that could grow with her as she adds more services down the road. So we built a brand that isn’t tied to speech alone, just a berry, a whole lot of color, and room to grow.

Done in one Brand Day, of course! 🫶

If the thought of a branding project dragging on for 3 MONTHS makes you want to close your laptop and pretend you never needed a new brand in the first place…I completely understand.

That’s exactly why I created Design Days! You pick your date, do a little homework beforehand, and then we spend ONE focused day bringing your brand to life.

You’ll get your first draft before the day even begins, we’ll have three scheduled check-ins so I can get your feedback and make changes in real time, and by the end of the day…you’re DONE. 🎉 You can go to bed that night with your NEW brand files in hand! 🥹

If you’ve been putting off your rebrand because you don’t have the time for a traditional design process, this might be exactly what you need! Join the waitlist through the link in bio!

Because while I LOVE what I do, there’s a whole person behind Something New! 🩷🩷

I’m a toddler mom who is trying to squeeze work into nap time, a Frenchie mom to a very loud snoring Hugo, a Taylor Swift and Noah Kahan superfan, a proud Chicago-suburbs girl, and needlepointing while watching Bravo is my favorite way to wind down! I’ll choose a pool over the beach every single time, I’ll defend ketchup on a Chicago hot dog with my whole heart, and an iced oat milk latte is basically required for me to function!

I’m also an SLP, a private practice owner, a designer, and a business owner who is still figuring out the whole “balance” thing just like everyone else.

So if you’re new around here, hi! 🫶🏻 I’m Carley, and I’m so happy you’re here. Anything we have in common?

I don’t talk about this enough, but being a speech therapist completely changed the way I approach design. 🤍

I’ve spent years watching incredible therapists pour everything they had into helping families, but struggle to show that same level of care online. I knew how much heart, knowledge, and intention went into their work. I also knew their branding didn’t always reflect it.

That’s what led me to design!!

Not because I wanted to make things prettier (but that’s a plus!), but because I wanted therapists to have an online presence that felt as thoughtful as the care they provide every day.

That’s still the goal behind every project I take on, and I don’t see that changing anytime soon. ☺️

I think every therapist has looked at their website at some point and thought...”yeahhh, that doesn’t really feel like me anymore.”

Yup, I understand that feeling! And trust me, it’s not BAD! It’s because you’ve grown since you built it!

Your practice today probably isn’t the same one you launched. You’ve gained experience, refined your approach, and become more confident in the work you do. ✨ Your brand deserves to reflect that version of YOU!

If your branding feels a little behind, that’s okay. It doesn’t mean you need to start over. It might just be time for it to catch up. 🤍 Message me and let’s create something new together!

I can’t even count how many times I’ve heard a “sorry” from a therapist! Every single time, I want to say the same thing: You don’t have to apologize! 🫶🏻

You became a therapist. Your job was to care for your clients, not to become an expert in branding, web design, or marketing. If your brand no longer reflects the quality of your work, that isn’t something to feel embarrassed about. More often than not, it’s just a sign that your practice has grown! And that is SO exciting!

You don’t have to have it all figured out before reaching out for help. That’s literally what I’m here for!! ☺️