One North Interactive

Happy 1 year anniversary to both Sydney Soderberg and David Thomas! Thank you for being such valuable members of the and helping drive great work every day.

As AI reshapes how people discover information, traditional metrics no longer tell the full story. Organizations need new ways to understand how AI platforms perceive, recommend, and represent their brands.

In the latest installment of our GEO series, we explore three emerging metrics that matter most:
▸ Share of Model
▸ AI Referral Traffic
▸ Brand Ownership

Discover where to start and why the brands that measure now will have an advantage as the GEO landscape matures.

Measuring Trust, Not Traffic: How Brands Win When AI Chooses the Answers | Insights & Events | One North In the AI era, trust beats traffic. Explore the three GEO metrics every brand needs to measure visibility and influence AI-driven discovery.

As we count down to Config later this month, we're looking back at some of our favorite sessions from past years.

At Config 2024, Derrick Wilkinson from United Airlines joined One North's Jessica DeJong to share how United migrated its ORION design system from legacy tools to Figma Enterprise, creating a single source of truth for designers and developers.

Watch the full session and revisit the conversation: https://bit.ly/43ZmBDf

If you're attending Config this year, don't miss One North's Matt Rogers and ESPN's Elliot Munoz on June 24 at 3:05 PM as they share lessons from ESPN's design system journey.

Config 2024: Taking flight: lessons learned on adopting Figma at United | Figma Config 2024: Taking flight: lessons learned on adopting Figma at Un...

Cheers to 20 years! 🎉

Today we're celebrating Michael O'Laughlin for two decades with One North. Over the years, Michael has been a steady force behind the quality, reliability, and evolution of the technology that powers our client work.

Thank you, Michael, for 20 remarkable years. We're grateful to have you on this journey with us.

Most AI strategies fail for one reason:

They treat AI like a technology problem. It's not.

AI doesn't just add capability. It amplifies what's already there, accelerating strengths but also exposing gaps and increasing complexity.

That's why this moment isn't about tools, it's about leadership. In our latest article, Lee Ackerman breaks down what this shift looks like and what leaders need to do differently.

When AI Is the Amplifier: Rethinking How We Lead Change and Adoption | Insights & Events | One North AI turns up the volume on strategy, skills, and ways of working. Explore how leaders must rethink change, adoption, and human‑agent collaboration.

What happens when leaders step away from day-to-day ex*****on and make space for deeper conversation?

At The Assembly 2026 in Santa Fe, leaders across strategy, design, technology, and experience came together to explore the Alchemy of Experience. Inspired by Earth, Air, Fire, Water, and Ether, the conversation focused on how organizations stay grounded in humanity while adapting to constant change.

Technology continues to reshape how we work, but human connection and shared meaning still define the experiences that last.

Take a look at the ideas, insights, and moments that shaped this year’s Assembly:

Assembly 2026 — The Alchemy of Experience: Rooted in Humanity, Forged by Innovation | Insights & Events | One North Explore the Alchemy of Experience. Assembly 2026 revealed how connection, creativity, and human-centered thinking transform work in an AI-driven world.

TODAY! Our Principal AI Strategist, ​Kevin Burson, will be on a panel with Computing For All to discuss how AI is changing the workforce and what that means for the next generation of talent.

Computing For All is a non-profit helping create pathways into IT for low-income and underrepresented young adults. We’re proud to be part of this important conversation.

AI and the Future of Work: What Employers Expect Now · Zoom · Luma Artificial intelligence is rapidly reshaping how we work, how companies hire, and the skills needed to succeed. For college students, bootcamp participants,…

Today we're celebrating Jennifer Lill for her 3rd anniversary at One North! 🎉 Thank you Jennifer for your leadership, insight, and the impact you make every day.

AI remained front and center at Adobe Summit, but the tone has shifted from experimentation to real operational pressure. Teams are expected to show value, not just explore what’s possible.

Adobe continues advancing agentic workflows and CX orchestration, while many organizations are still working through the foundation including data, governance, and alignment.

Our Adobe leaders share the key themes from the :

Adobe Summit 2026 Recap: What’s Next for AI‑Driven Customer Experience | Insights & Events | One North A practical recap of Adobe Summit 2026, exploring AI maturity, CX Enterprise Coworker, and what it takes to turn Adobe’s vision into real impact.