Cision
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Cision is the global leader in consumer and media intelligence, engagement, and communication solutions.
We equip PR and corporate communications, marketing, and social media professionals with the tools they need to excel in today’s data-driven world. From engaging influencers and sharing news to comprehensive media and analytics, Cision provides an all-in-one solution to help you build awareness, earn publicity and measure results. Cision monitors millions of social conversations per day on Twitter, Facebook and other social media sites, while our Recommendation Engine™ helps you identify and engage key influencers. Cision constantly monitors and scans over 130,000 news sources including television and radio stations in 210 US DMA's and 15 international markets, 35 million blogs and the entire social web, filtering it down so you can quickly see the news that is important to your business. With a few clicks, you can send your press release directly to journalists, bloggers and influencers - publish it online using the world's most popular news release service, and share your story on social networks like Facebook, LinkedIn and Twitter simultaneously. Quickly analyze the results of your PR efforts in real-time and create precise, professional reports to share with other departments and the executive team.
"It's never been more challenging, but it's always been one of the most vital parts of the job."
Journalists are navigating rapidly evolving targets, new ways of measuring success, and pressure they haven't seen before. And for a large part of their content, they still rely on PR pros and the pitches they send.
Watch the full webinar here. 👉 https://brnw.ch/21x5Uq2
The media landscape in 2026 looks very different from even a year ago.
More journalists are freelance than ever before, and that shift has real implications for how PR teams build relationships, craft pitches, and think about outreach strategy.
Watch the full webinar here. 👉 https://brnw.ch/21x5G2U
09/08/2026
There's no shortage of AI in PR right now, but faster output isn't the same as better decisions. 💡
Here's a different way to think about what AI should actually be doing for communications teams and why the data coming faster isn't always enough.👇
AI Is Not the Focus. Better Decisions Are Communications teams do not need more AI output. They need clearer insight, stronger context, and faster paths to action.
08/31/2026
New month, new opportunities to get your brand in front of the right people. 💡
08/24/2026
Good news for PR pros: journalists want to work with you. They just want you to do a few things differently. 👀
We asked 1,800+ of them what those things are, and put everything into a free tip sheet you can apply to your very next pitch.
Grab it here. 👇
How to Become Journalists’ Favorite PR Professional | Cision Use this tip sheet from Cision to get advice on improving your relationships with journalists – directly from them.
08/10/2026
When did you last check how your brand is showing up in AI-generated answers? 🤔
5 Search Metrics Your PR Dashboard is Missing Most PR dashboards track media coverage and social conversations. These five search and AI visibility metrics reveal what audiences are actively looking for...
08/04/2026
We pulled real quotes from journalists surveyed in our 2026 State of the Media Report, and the feedback is direct. 😬
5 Things Journalists Wish PR Professionals Knew Find out what journalists want PR pros to know about PR outreach. Check out their responses for the 2026 State of the Media Report and get practical tips.
07/30/2026
Do you know what AI engines are saying about your brand when someone asks? Most PR teams don't. 😬
We put together a practical 5-step audit any PR team can run right now to find out where they stand. 🙌
The 5-Step AI Visibility Audit You Can Do Right Now Discovering where your brand shows up on AI may seem daunting – that’s why we’ve put together a simple AI visibility audit to find out where you stand.
07/22/2026
What do journalists actually need from PR professionals in 2026?
We asked more than 1,800 of them globally, and their answers are worth paying attention to. 👀
5 PR Lessons to Shape Your Media Relations Strategy We surveyed 1,800 journalists to uncover key PR lessons to help shape your media relations strategy.
07/16/2026
Here's an uncomfortable truth for PR pros: Most pitches never get opened. 😬
Not because journalists are too busy, but because they pitches aren't relevant.
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