SACRED
S.A.C.R.E.D. Learn more at sacred.mx And the increased revenues are helping to bring books into these communities, thus increasing the literacy rates.
is a 501c3 not-for-profit and 1% for the Planet Nonprofit Partner that improves quality of life in the rural Mexican communities where heritage agave spirits are made. The increased interest in traditional and artisanal agave spirits — like mezcal, raicilla, bacanora, and destilado de agave — is changing the fabric of the rural communities in which these spirits are made. The young adult male popu
06/25/2026
In Miami last summer, we met Serafin Morales Cruz from San Dionisio Ocotepec, Oaxaca. He was attending MEZCULTURE representing his family’s brand, mezcalalarii . He mentioned that he was trying to find funding to support the installation of a biodigester — a living system of microorganisms that turns the byproducts of agave spirits distillation into clean energy and natural fertilizer.
Every liter of potable Mezcal generates 10 to 15 liters of vinazas, an acidic liquid loaded with organic matter, ethanol residues, and heavy metals that can devastate local ecosystems. Studies have shown that these discharges can reduce soil fertility, pollute groundwater, and create foul odors that affect nearby communities.
Through the support of our individual donors, we were able to raise enough money that Serafin was able to realize his vision. The 30-cubic-meter-capacity bio-digester is processing approximately 500 liters of vinasse per day!
What you’re seeing in the pictures here is not Serafin’s project. This is the start of two bio-digesters we’re supporting, with the financial support of our friends 818 Tequila | Eight Reserve by 818 — one in Rio de Parras, Michoacan, the other in Chacala, Jalisco. These pictures show the work that mezcalero Isidro Rodriguez and his crew are putting in to prep Rio de Parras to receive the bio-digester from Biodigestores ARQUEA, the company that built and installed the model for Serafin. Follow along as systems are put into place to redirect 1,000 liters of waste a day!
06/14/2026
That’s a wrap for the 2026 distributions, putting us past our first 100,000 agave seedlings and several thousand into our *second* 100,000 agave’s gifted to families! Thanks to everyone who has helped in the past and thanks in advance to all those who will help in the future!
06/11/2026
The 2026 agave seedlings distribution is almost complete. When it is, we’ll have distributed more than 100,000 agave seedlings to families who make heritage agave spirits! Thanks to Freshie™ Authentico® M A G U E Y M E L A T E The Sin Gusano Project Little Saints Thelma Carol Wine Merchants Pernod Ricard USA Pimentae Margaritas Arquitecto Tequila Creador Agave Spirits Agua de Cora El Bandido Yankee Tequila Black Snake Distillery Pretty Decent 1910 Cantina | Mexican Bar & Restaurant and everyone else who made this ten-year total possible! Thanks to El Manantial and the other folks who sold us the seedlings, Sikanda for connecting us to Telesecundaria El Manantial, Barbara Lazcano for managing the program, and all the mezcaleres for participating and nurturing the seedlings into maturity!
06/08/2026
Our friend Sebastian—a mezcalero in the Mixteca region—checked in with pictures of the agave seedlings he received from SACRED in 2023!
06/07/2026
More pick-ups in pickups!
06/05/2026
More photos from our 10th annual seedling distribution!
06/04/2026
Our annual seedling distribution in Oaxaca started today — our 10th annual effort to help ensure some of the families who are having a hard time accessing agaves because of the commercialization of Mezcal have their own plants to harves in the future. There are 5,000 each of Tobala And Arroqueno being handed out in the next several weeks putting our ten-year total over 100,000! Thanks to everyone who supports this effort and to the families who will plant and nurture these seedlings!
05/11/2026
Heads up — our friends have a delicious learning opportunity! Repost from
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AGAVE MASTERCLASS TICKETS HAVE LANDED 💥
Wednesday 3rd June | 1910 Parsons Green
Join us for an afternoon of Tequila & Mezcal tasting hosted by the experts from &
Sip on your welcome cocktail whilst you get settled and then get stuck into a guided tasting session, learning about the magical world of agave as you go.
The masterclass is accompanied by our authentic Mexican food, and the bar will be open after the event, offering a special cocktail menu crafted around the spirits you tasted at a special price for masterclass attendees.
Tickets are via donation with all proceeds going to , helping to improve the quality of life on rural Mexico where heritage agave spirits are produced 🙌🏽
Grab your tickets via link in bio & we will see you there 🌵
04/28/2026
Another amazing year ! Thanks to for inviting us, for hosting us, for stocking us with .arriesgado.ancestral , , , , and .mx to share with the attendees, , , and for the bars we sold for fundraising, and the hundreds of guests who shared their wealth to help us raise nearly $2K towards our $15K budget to bring water security to Ixtlahuaheuy, Jalisco! And the most thanks to Chief of Staff Evan Gunn for working that table with me!
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