SearchLab Digital
Share
Show up where your customers search. Local automotive SEO and PPC for multi-location brands. We love to teach people about search marketing and paid media.
SearchLab is an agency built by passionate and curious marketing professionals. We love our work, the clients we get the opportunity to work with, and our network of industry friends and partners. SearchLab’s mission is to cultivate long-term mutually beneficial relationships. That’s the way we approach relationships with our clients, employees, vendors, partners, and friends. We frequently share
06/19/2026
AI Overviews have definitely changed the look of Google Search.
But despite all the headlines, they haven't changed one important fact:
People still need local businesses.
While AI-generated answers are reducing clicks on some informational searches, the searches that drive phone calls, appointments, and foot traffic are still heavily influenced by Local SEO.
The takeaway?
➡️ Pay attention to AI.
➡️ Experiment with AI.
➡️ And don't abandon the fundamentals that are still helping customers find you today.
Learn more about AI Overviews here: https://zurl.co/3eWh8
06/19/2026
Big thanks to the team at Visiting Angels for having our own Dane Saville on stage at the Annual Conference!
Dane took the stage to share what's working right now in local search, AI visibility, and customer acquisition.
Thanks to everyone who joined the session and brought great questions. We loved connecting with everyone!
06/19/2026
Does your website look like similar to this?
If so you may want some expert advice from Dane Saville and Greg Gifford, as they breakdown the websites you submit, live!
Join us June 25th at 12PM CST for the webinar your website didn't know it needed.
Please register: https://zurl.co/Jt38v
Google wants more clicks. You want better customers.
Those aren't always the same thing.
In this clip, Susan Yen explains why blindly accepting Google Ads recommendations can lead to more traffic, more spend, and lower-quality leads.
The best campaigns still require:
• Human judgment
• Audience understanding
• Search intent analysis
• Strategic decision-making
Automation is a tool, not a marketing strategy.
06/18/2026
Our 2025 GBP Auto Study is the most expansive look at local automotive SEO ever put together: 2,260 dealerships, 150+ data points each, across 20 U.S. cities.
We built it to answer a simple question: Do the SEO best practices everyone preaches actually show up in real-world rankings?
https://zurl.co/HZiMm
06/17/2026
If your Smart Bidding rollout went sideways, it probably wasn't the bidding.
New PPC Real Talk with Susan Yen breaks down what was actually missing.
Join Susan Yen for an all-new episode of PPC Real Talk, that puts the Smart in Smart Bidding.
Full episode: https://zurl.co/ITPNT
06/17/2026
Review extortion is targeting local businesses right now and scammers are attempting to ruin reputations everywhere.
The good news? Google has tools to fight back. Watch this week's Local Search Tuesdays to learn exactly what to look for and the steps to protect your business without having to pay a dime.
Full episode: https://zurl.co/RCqtv
06/16/2026
Do you feel something is wrong with your website, but can't quite put your finger on it?
It's okay, that's where Dane Saville and Greg Gifford come in. They're hosting a free webinar dedicated to reviewing the websites you submit.
Grab a spot and submit your site here: https://zurl.co/CA41q
https://zurl.co/CA41q
06/15/2026
Smart cars, smart phones, smart fridges, the list goes on and on about smart devices, but if you don't know how to use those devices, there is nothing smart about them.
The same goes for Smart Bidding.
In this all-new episode of PPC Real Talk, Susan Yen dives into how to get the most out of smart bidding.
https://zurl.co/gsL87
Your PPC campaigns are only as smart as the signals you feed them.
In the next episode of More Than You Can Chew, Dane Saville and Susan Yen break down why weak inputs create weak performance and how stronger audience, intent, and conversion signals can help your campaigns scale smarter.
If your ads feel inconsistent, expensive, or stuck, this episode explains what the machine is actually optimizing for.
🎥 New episode drops 6/10.
Click here to claim your Sponsored Listing.
Category
Contact the business
Telephone
Website
Address
720 W Randolph Street LL
Chicago, IL
60661
Opening Hours
| Monday | 8am - 5pm |
| Tuesday | 8am - 5pm |
| Wednesday | 8am - 5pm |
| Thursday | 8am - 5pm |
| Friday | 8am - 5pm |