Affinitiv

Affinitiv

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Elevating the dealership experience with fully integrated data-driven solutions for the automotive customer lifecycle

Mission
Drive the next generation customer experience by partnering with OEMs and retailers to accelerate performance and inspire loyalty. Vision
Elevating the dealership experience with fully integrated data-driven solutions for the automotive customer lifecycle. Affinitiv's Diversity Council
BRIDGE: Building Real Inclusion via Deliberate Growth and Empathy

https://youtu.be/oa6Z0CAsbL8

Affinitiv Marketing | Tailored Solutions for Dealership Success 09/24/2026

Exploring the Rise of Robotaxis

The automotive industry is moving toward a future where getting from point A to point B doesn't always require owning a vehicle. Robotaxis are one example of how transportation is changing.

While autonomous vehicles may not replace traditional ownership anytime soon, they represent a shift in how consumers interact with transportation.

As mobility evolves, so does the automotive customer journey. Contact Affinitiv to learn how we can help your dealership stay ahead.

Affinitiv Marketing | Tailored Solutions for Dealership Success Boost Dealership Success With Affinitiv's Comprehensive Marketing Solutions. From Retention Strategies To Digital Advertising, Explore Our Tailored Services For Automotive Dealers.

Affinitiv Quote | AI Equity Offers And Trade-In Solutions 09/22/2026

Why Vehicle Age Matters More Than Ever

An older vehicle can mean more than a trip to the service lane. As vehicles age, maintenance and repair needs can become more important considerations for owners. That makes vehicle age a valuable signal for dealerships looking to identify customers who may be ready to consider their next vehicle.

With the right data, your dealership can recognize potential trade opportunities and start a more relevant conversation with customers.

Learn how Affinitiv can help you turn ownership insights into sales opportunities.

Affinitiv Quote | AI Equity Offers And Trade-In Solutions Accelerate Sales And Increase Profit Per Deal With AI-Powered Data Mining, Targeted Equity Offers, And A Personalized Customer Upgrade Portal.

09/21/2026

10 Takeaways to Consider Before Automating Your Dealership Marketing

Before you automate dealership marketing, make sure your data, teams, and customer journeys are ready to support it. Explore 10 practical takeaways for building smarter campaigns that connect sales and service, improve personalization, and create a better customer experience. Link in comments.

# EffectiveCampaigns -ChannelStrategies

09/16/2026

Live and in-person on September 22 from Being Social in Madison, WI: it’s Mike Berg, Director of Agency Sales at Affinitiv! Mike will be covering a variety of hot topics at the industry’s ONLY event for automotive dealers dedicated to mastering the entire “Road to the Sale”!

Why do community and values matter? Where is AI headed, and how does PMAX fit in? What’s a smarter view of current technology? CAN the service advisor crisis be solved? And how do co-op funds stand up under scrutiny? Mighty Mike has a wealth of insights and commentary in store for everyone throughout the day!

09/15/2026

How AI and Behavioral Data Are Changing Automotive Sales

Which shoppers are moving closer to a vehicle purchase? Read our latest blog to discover how AI-powered insights can help dealerships make sense of behavioral signals, prioritize promising opportunities, and deliver more relevant marketing across channels. Link in comments.

#439 - People and Process in a Tech-Driven World with Mike Berg 09/10/2026

Coming up on September 22, live from Madison, WI: Being Social, the ONLY industry event for automotive dealers dedicated to mastering the entire “Road to the Sale”—from initial customer engagement through closing deals and beyond!

Get a taste of the event’s exciting lineup here in this very special episode of Car Biz Done Better’s “Five Minutes With Sean” as Sean discusses People and Process in a Tech-Driven World with longtime friend (and first-time guest!) Mike Berg, Director of Agency Sales at Affinitiv. You won’t want to miss it!

#439 - People and Process in a Tech-Driven World with Mike Berg Welcome to another episode of "Five Minutes with Sean" (or maybe te...

Affinitiv Messaging | Real-Time Customer Communication 09/08/2026

The Changing Role of the Service Advisor

Service teams have ongoing opportunities to become trusted resources throughout the entire ownership journey, from maintenance and repairs to understanding when it may be time for a new vehicle.

Give your service team the solutions to make every customer interaction count. Contact Affinitiv to learn more.

Affinitiv Messaging | Real-Time Customer Communication Speed Up Communication And Save Your Team’s Time With Two-Way Customer Texting And Internal Chat That Supports Click-To-Call, Attachments, And More.

09/07/2026

Wishing each of you a safe and wonderful holiday!

Affinitiv MPI | Electronic Inspection And Tracking 09/02/2026

Vehicles go through a lot. A thorough multi-point inspection (MPI) can help identify issues that may arise from everyday driving habits, like:

-Hard acceleration and braking
-Ignoring warning lights and tire pressure
-Running on empty
-Skipping scheduled maintenance
-Shifting gears before coming to a complete stop

A little extra care behind the wheel can go a long way toward keeping vehicles running smoothly. Whether these driving habits are taking a toll or not, be sure to let your customers know you’re ready to help identify and address vehicle needs. Get started by contacting us today.

Affinitiv MPI | Electronic Inspection And Tracking Build Customer Trust And Capture More Service Opportunities With A Comprehensive Digital Multi-Point Inspection Tool Tailored For Your Service Lane.

09/01/2026

How to Turn Service Visits into Vehicle Sales

Your next vehicle sale could already be in the service lane. Read our latest blog to learn how connected data and personalized outreach can help dealerships identify the right opportunities, guide customers with confidence, and create a smoother path from service to sales. Link in comments.

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