Shop Confidence
A hip American-made apparel brand that empowers young girls and women of ALL sizes to walk with their head high, love themselves and follow their dreams.
CONFIDENCE is a young contemporary
apparel brand by Model Atelier created to empower young girls of all shapes and sizes to love themselves as they are and believe they are capable of achieving greatness. 50% of proceeds of every sale goes towards furthering the education of young girls and women in underserved communities. WE BELIEVE:
-When you look good you feel confident
-CONFIDENCE can be worn everyday
-In funding the education for inner-city youth
We specialize in casual tops, skirts, blazers
dresses, jackets, and
accessories for juniors and young adults who are
ready to walk with CONFIDENCE.
10/03/2026
The runway at the 2026 City of Confidence Fashion Experience was more than a presentation of style. It was a reflection of strength, individuality, purpose, and the confidence to show up fully as yourself.
Every look told a story. Every step carried intention. Every model brought the vision to life.
This is what happens when fashion becomes a platform for something bigger.
HOPE IN MOTION. đź’›
Thank you to our incredible models, production team, partners, and everyone who joined us at Navy Pier for an unforgettable evening.
City of Confidence Fashion Experience
Presented by Confidence Apparel
đź“· Alex Callejo
J. Ivy Tarrey Torae and King College Prep band open City of Confidence with a powerful statement, DREAM BIG.
09/29/2026
Grammy award winners J. Ivy and Tarrey Torae opened this year's City of Confidence Fashion Experience with King College Prep band and literally filled the room with energy and passion. The powerful vocals and masterful wordplay were absolutely inspiring!
09/22/2026
City of Confidence was never meant to be just a fashion show. It’s an experience built around fashion, art, music, beauty, food, community and HOPE.
And none of this happens alone.
We’re grateful for the incredible partners, creatives and organizations who said YES to the vision and are helping us bring City of Confidence: Hope in Motion to life.
Navy Pier • Flyover • Zzazz Productions
King College Prep • Network 17
LAMIK Beauty • Tequila 1369
Jeff Beckham • DJ Lil Tiff • Ben Mulwana
Flipp N Flavors • CS Magazine
Different talents. Different experiences. One city coming together around one message:
KEEP SHOWING UP.
This is Chicago.
This is community.
This is fashion with purpose.
This is City of Confidence.
Thank you to every partner and every person behind the scenes who believes in what Norman and I are building.
Now we need YOU there.
Come for the fashion. Stay for the music, art, beauty, flavors and community. Leave with HOPE.
CITY OF CONFIDENCE: HOPE IN MOTION
Sunday, September 27
Navy Pier
🎟️ GET YOUR TICKETS NOW.
Don’t just watch the moment online. Be part of it.
Tickets at the link in bio.
ConfidenceApparel
09/02/2026
We're hiring for our Navy Pier store location! Join the movement! Link in bio
08/21/2026
WORTHY. Period.
Not because of what you’ve accomplished.
Not because of what you own.
Not because someone else validated you.
You were worthy before you ever had to prove it.
The Worthy Crewneck is more than something you wear—it’s a reminder to walk into every room knowing exactly who you are and whose you are.
Simple message. Powerful truth.
You are WORTHY.
08/11/2026
Shop the Affirmations Crop Button-up because what you wear can say something, but what you believe about yourself says everything.
Wear the message. Live the mission.
07/31/2026
CHICAGO! We’re teaming up with Topo Chico for Lolla weekend.
​Come through our Navy Pier store tomorrow for FREE co-branded merch and live pressing!
​Grab your custom mech and sip on some refreshing Topo Chico Sabores before heading to the park.
07/29/2026
The secret's out!
We're excited to announce our Confidence Apparel Ă— Topo Chico collaboration is happening THIS SATURDAY at our Navy Pier store!
Stop by from 1–3 PM for a one-day experience featuring:
Live custom heat pressing
Complimentary Topo Chico
An exclusive collaboration tee for the first 100 guests who join our Love More Community Good vibes all afternoon
No purchase necessary. Just stop by, sign up for our motivational email community, and experience what we've been creating together.
Confidence Apparel Navy Pier • Chicago
Come customize. Refresh. Connect.
Click here to claim your Sponsored Listing.
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Contact the business
Website
Address
1410 S Museum Campus Dr
Chicago, IL
60605
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