Style Charade

Est. 2008, Style Charade is the colorful, curated fashion, home, travel, and beauty blog by Chicago-based creator and PR executive, @JenniferLake

So happy you’re here! When Lake isn't charading around Chicago, she's the Vice President of Zapwater Communications and leads campaigns for global fashion, beauty, and lifestyle brands. For the past 10+ years, she's managed strategic initiatives for clients like Kiehl's Since 1851, vineyard vines, Ted Baker London, GQ and Lucky Magazines, TOPSHOP, The Tie Bar, and more. Style Charade is a love letter to the Windy City, and showcases the city's amazing sights, vibrant culture, and beautiful neighborhoods. All photographs are taken by Robert Zigmund, Lake's husband unless otherwise noted. Style Charade is dedicated to the memory of Lake's mother who taught her everything she knows (and loves) about fashion.