Matrix Partners

Big news: Honest To Goodness Pet just took home the win for Farm, Feed & Equine in the 2026 Pets+ Retailer's Choice Awards! 🏆

We had the honor of designing the packaging for this one, and seeing it recognized by retailers who voted with their own eyes and instincts means everything. This is exactly the kind of validation that makes our work worth it. And, of course, our horse obsession is REAL.

Congrats to the whole Honest to Goodness team on a well deserved win.

Heading to SUPERZOO, by WPA ? We'll be there and would love to talk about what we can do for your brand too.

Meet the Winners of the 2026 PETS+ Retailer's Choice Awards Retailers cast their votes, and the results are in — see which products to check out at or around SUPERZOO before the winners appear in our Sep-Oct issue.

Current obsession: SUPERZOO, by WPA edition. 🐾✨

These are some of the pet brands we'll be checking out while we're in Vegas.
RAWZ Natural Pet Food: Booth #4109
Natoo Pet Foods: Booth #2735
Charlee Bear Dog Treats: Booth #4125
Spot Brand Pet Toys & Accessories: Booth #6352

Who else should we stop by and say hello to? 👇

“I’m going bananas and you will too after trying RAWZ Natural Pet Food” said Jelly.

Building relationships with creators who capture the real, unfiltered moments? That's what it's all about. ✨

Shoutout to all of our content creator friends & partners, your support never goes unnoticed. 💖

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Is your brand ready to steal the spotlight at SUPERZOO, by WPA 🐾✨

Trade show success takes more than a standout booth. It requires a strategic PR plan before, during, and after the event.

Our latest blog breaks down the framework pet brands can use to build buzz, attract media attention, and keep the momentum going long after the show floor closes.

Sit. Stay. Slay SUPERZOO: PR Tips to Steal the Spotlight Trade shows are more than a booth. Learn Matrix Partners' 90-60-30 day framework for trade show PR success -- before, during and after SUPERZOO.

Trade show packing is basically a personality test. 😂

What's the one thing you're making room for before heading to SUPERZOO, by WPA .

Congratulations to our client, Natoo Pet Foods, on its sponsorship of Jaguar Parade Miami, an inspiring initiative that raises awareness for wildlife conservation and biodiversity. It's a great example of how a company's values can become a compelling story that earns industry attention.

At Matrix Partners, we help brands uncover these kinds of stories because meaningful partnerships, sustainability efforts, and company milestones deserve the spotlight too.

Natoo Pet Foods sponsors Jaguar Parade The brand aims to raise awareness of wildlife conservation and environmental protection.

Meet with our COO, Kristy Boulos, for a FREE 20-minute strategy call to talk about your brand.

Whether you're preparing for SUPERZOO, by WPA, planning your next product launch, or looking to build an award-winning pet brand, Kristy is happy to share insights, answer questions, and discuss ideas tailored to your goals.

Book your free call today: https://calendar.app.google/HDkjbv2GGiCt7pWm7

Headed to SUPERZOO, by WPA? ✨
A successful trade show starts before you hit the floor. Securing media meetings early and having a story that actually resonates with editors and influencers makes all the difference.

During our recent webinar with the Pet Sustainability Coalition, our team shared insights to help pet brands get the most out of their trade show investment and build real media relationships.

SUPERZOO's almost here, so now's the time to put these tips to use.
Read the recap below. 👇

How Sustainable Pet Brands Can Get More Value from Trade Shows [Webinar Recap] Learn practical trade show PR strategies for sustainable pet brands, including media outreach, sustainability storytelling, and post-show follow-up.