Claritas

AI that performs is powerful. AI that explains why is transformative. AT&T moved beyond “black box” campaign optimization with Claritas and MMA Global, turning real-time audience, creative, and contextual signals into measurable performance. See how AT&T redefined campaign ROI: https://claritas.com/case-studies/att-wins-with-ai/

We're heading to the 2026 Association of National Advertisers Multicultural & Inclusive Marketing Conference, November 9–11 in Los Angeles! Our team, Jorge Martinez, Alexander Pañeda, and Ron Cohen, will be on-site ready to talk culture, community, and growth. Stop by the Claritas booth, where we'll have fresh data from our upcoming 2026 Hispanic Market Report on hand to share. Want to make the most of the conference? Preschedule a 1:1 meeting with our team so we can dig into your biggest multicultural marketing challenges together, no waiting in line at the booth required. Request a meeting: [email protected]

VyStar Credit Union has been a Claritas partner and an early adopter of our new solutions for over a decade. Most recently, they put AI-powered optimization to work on their checking account campaign, and the results speak for themselves. Along the way, the AI surfaced four insights about what really gets people to act. One involves an animal. Another involves a color that outperformed the one you'd probably pick first. Want to know what the data found, and how VyStar turned one campaign into a case for AI adoption across their organization? Read the full case study: https://claritas.com/case-studies/vystar-credit-union/

Every neighborhood tells a family story, but the question is whether you're reading it correctly. Childcare providers, worship leaders, and real estate developers are expanding into family-centered services, but the strongest markets aren't always obvious from population counts alone. Claritas SPOTLIGHT layers five types of intelligence to help you validate demand before you commit capital:

Advanced Demographic — family growth, income & density trends

Employment Profiles — workforce-driven demand

PRIZM® Premier Segmentation — lifestyle fit

MobileScapes® Summary — real visitation & trade area patterns

Business Profiles (Retail) — competitive landscape

Ready to find your next high-family market? Request your custom analysis: https://www2.claritas.com/l/306121/2026-03-06/57mpkb

Streaming subscriber growth doesn't have to rely on guesswork, just ask Philo. They partnered with Claritas to put AI Optimization to the test across its CTV campaigns, running real-time testing across creative and audience combinations against a true control group. The initial results speak for themselves: 13.5% lift in Essential Trial subscribers, 66.7% lift in Essential First Pay subscribers, and AI-optimized campaigns that outperformed the non-AI control group. Philo is now scaling the approach further, testing more creative executions to keep uncovering what resonates. Curious how AI Optimization could do the same for your acquisition strategy? Read the full case study on our website https://claritas.com/case-studies/philo-turns-ai-into-subscriber-growth/