Fisher Design

The convenience and fuel retailing landscape moves fast, but the ultimate test of brand impact happens on crowded retail shelves. Next week, the industry converges on the Las Vegas Convention Center for the 2026 NACS Show, and we couldn't be more excited to see what's driving the future of retail activation.

From packaging innovations that capture attention in split seconds to smart retail design strategies redefining the consumer experience, NACS is where functionality meets fierce brand differentiation.

Are you heading to Vegas to check out the latest disruptors and "Cool New Products"? Let’s connect! Drop us a message if you're attending and want to talk shop about elevating packaging systems on the retail floor!

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The Great Outdoors is having a moment!

According to the latest Outdoor Industry Association report, a record-shattering 183.2 million Americans (about 59% of the country over age 5) headed outside in 2025.

For years, the industry struggled to break past that 50% ceiling. But we are now looking at four consecutive years of record-breaking growth, adding more than 30 million people to the movement since the pandemic.

Who’s driving the boom?
Seniors (65+): One of the fastest-growing demographics, up over 12 million in the last decade.
Kids (ages 6–12): 22.6 million youngsters hit the trails and parks, a 5% jump from 2024.

Whether it’s hitting the trails for the day or a weekend camping trip, more people than ever are remembering how good it feels to unplug and get outside!

This National Wilderness Month, we’re tipping our hat to the untamed spaces that inspire the outdoor industry. Have you had a chance to get outside and explore the Great Outdoors this month?

Sustainability in the outdoor sector starts long before a product reaches the retail shelf.

Consumers who spend their weekends exploring the Great Outdoors are among the most critical evaluators of corporate waste. Excess plastic clamshells and non-recyclable multi-material packaging are facing increasing pushback from eco-conscious buyers.

Core strategies for reducing packaging footprints include:

△Using single-stream recyclable paperboards and molded pulps instead of bonded plastics.
△Redesigning box dimensions to minimize space, lowering shipping emissions and retail shelf-footprint simultaneously.
△Replacing bulky paper booklets with digital QR integrations or printed quick-start guides directly on the inner flap.

True outdoor stewardship means ensuring product packaging leaves no trace behind.

September is peak season for outdoor enthusiasts, but what makes an outdoor equipment brand stand out on a crowded retail floor before the customer even touches the product? 🌲🎒

At Fisher Design, we know that in the outdoor and adventure sector, brand identity and packaging must do more than look good; they have to communicate rugged reliability, innovation, and purpose at a glance. From strategic brand overhauls for legacy names like Marmot to breakthrough packaging design for leaders like Kolpin Outdoors, our multidisciplinary team helps brands bridge the gap between shelf presence and field performance.
Ready to elevate your outdoor brand’s retail impact? Let’s talk strategy.

Celebrate International Dog Day by spending it with your favorite four-footed friend!

Did you make it to Superzoo 2026? If we didn’t get a chance to say hello at the show, drop us a line and let’s "catch" up! 😉🐕🐈🐠🐊

Superzoo 2026! If you’re at the show, be sure to say hello!

It’s almost time for Superzoo 2026! If you’ll be in Vegas for the show, be sure to say hello!
https://hubs.li/Q04rKsHY0

Pet owners are seeking clean ingredients, eco-friendly packaging, and ethical sourcing in their pet food, prompting companies to innovate with superfoods and simple, transparent formulations. Ensure your branding reflects a commitment to prioritizing health and sustainability. Drop us a line, we can help!🐾