Infinit Nutrition

Congratulations to all of the competitors of the 2026 USA SUP National Championships at The Narrows Challenge! INFINIT is a proud sponsor of USA SUP and kept the athletes fueled and hydrated all weekend long with our custom blends. Head over to infinitnutrition.us to learn more and get your own custom blend dialed in for you!

The Labor Day Sale is Live!

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Stock up on all your favorites!

Use code: LABORDAY26 at checkout

Good through Labor Day Monday

INFINIT’s Head Formulation Specialist and Sports Dietitan Colin sat down with Hilary Topper to talk all things fueling, hydrating, and recovery including high carb fueling, sweat testing, and custom sports drinks.

Listen to the podcast episode here: https://podcasts.apple.com/us/podcast/how-to-alleviate-bonking/id1448496566?i=1000786457335

Still not sure about your nutrition plan for an upcoming race? Schedule a free consult with Colin today! https://infinitnutrition.us/pages/consultation

Free Consultation & Expert Custom Blend Setup │ INFINIT Nutrition Get started creating a custom carb and electrolyte sports drink mix to fuel workouts, endurance training, and racing with the help of a Registered Dietitian Nutritionist.

A Historic Swim. A Historic Performance. 🏊‍♀️⛰️

Congratulations to Team INFINIT athlete Corey Murphey on setting a new Lake Tahoe Double-Length record with an incredible time of 20:54:59.

Covering 42.6 miles (68.5 km) across one of North America's most iconic alpine lakes takes more than fitness—it takes meticulous preparation, unwavering ex*****on, and a fueling plan you can trust for nearly 21 hours.

Corey fueled almost the entire swim with her custom INFINIT formula and finished with zero GI distress, no bonking, no cramping, and no flavor fatigue.

"I've never used a feed so well customized to me and my needs. My fueling strategy was dependable, and I was confident in my feeds."

This record wasn't accomplished alone. Congratulations to Corey and the entire support crew who helped make this swim possible. Incredible teamwork from start to finish.

We're honored to be part of your journey and can't wait to see what challenge you take on next.

Race-day fueling gets complicated fast.

Many endurance athletes carry a mix of gels, chews, salt pills, hydration tabs, and bars trying to piece together a fueling strategy that works under pressure.

INFINIT was designed to simplify that process with custom fuel and hydration formulas that support a one bottle per hour approach.

Your carb intake, electrolytes, sodium levels, flavor strength, and training goals are all considered when building the formula.

The result is a fueling plan built around your training instead of generic recommendations.

Start your personalized fueling plan here: https://infinitnutrition.us/pages/quiz

Recovery shouldn’t feel generic.

Long training blocks put stress on hydration, muscle recovery, and energy replenishment, especially for endurance athletes training week after week.

INFINIT Custom Protein Formulas let athletes personalize their post-workout recovery mix based on protein needs, carb intake, flavor preferences, and training goals.

Instead of grabbing a one-size-fits-all shake, you can build a recovery formula designed around how you actually train.

Because recovery is part of performance too.

Explore custom recovery options here: https://infinitnutrition.us/products/custom-protein-formula

Your hydration plan should match your training.

Hot race conditions, long rides, heavy sweat rates, gut sensitivity, and carb intake all affect how endurance athletes fuel during training and racing.

That’s why INFINIT lets athletes build a personalized sports drink with custom carbohydrates, electrolytes, sodium levels, flavor strength, and caffeine options.

The goal is simple: one bottle per hour instead of juggling multiple products during long sessions.

Less guesswork. More confidence in your fueling strategy.

Build your custom hydration formula here: https://infinitnutrition.us/products/custom-hydration-formula

Most athletes are underfueling without realizing it.

If your race-day nutrition currently looks like gels, chews, bars, salt pills, and crossed fingers, there’s a simpler way to fuel long training sessions and endurance events.

The INFINIT Formula Finder Quiz helps build a personalized fueling plan around your training volume, sweat rate, carb intake, electrolyte needs, and flavor preferences.

Instead of guessing what works, you get a custom hydration formula designed around your body and goals.

One bottle per hour can make race-day fueling feel far more manageable when the pace picks up.

Take the quiz here: https://infinitnutrition.us/pages/quiz