TWIST Creative

25 years of trust, now easy to see. TWIST helped Augustine IT connect its technical expertise to what business leaders care about most: confidence, continuity and peace of mind.

See the work: https://bit.ly/4yGMAgv

Resistance to change is rarely about the change itself. In her latest blog, our Co-Founder and Chief Creative Officer Connie Ozan explains why people push back when they fear losing what matters to them, and how listening first turns that resistance into collaboration.

Read more: https://twist-creative.com/blog/leading-change-in-schools/

October marks the beginning of a critical season for K–12 admissions teams. Tours, open houses, applications, and conversations with prospective families are ramping up.

It’s time to make sure your school’s story is working as hard as your admissions team.

The strongest brands don’t need to become something they’re not. They need to understand what makes them distinct and have the courage to show it. Responsible and appropriate design reveals it. After decades of building brands, this is something Connie believes deeply.

TWIST partnered with Redwood to unite 40 properties under one cohesive brand identity and create a turnkey marketing system their in-house team could use to support national growth. The goal? Connect with empty nesters and those looking to downsize with a simpler, more fulfilling lifestyle: one that gives them more time to reclaim the interests and experiences they love.

https://bit.ly/3V0VjLz

The best marketing plans start with business goals, not tactics. Account Director Angelo LaPerna shares how to turn this year's results into a 2027 roadmap that can change when your market does.

Read the full post: https://bit.ly/4xJN6ca

Here's Angelo! He brings people together, keeps the details in order, and helps turn great ideas into great outcomes. For Ang, 'Amplify Good' means helping organizations & companies maximize their impact on the world through smart & focused marketing. It’s like being their cheerleaders!”

We couldn’t have said it better.

Essence is found in the stories people tell, the traditions they protect, the way they show up, and the things they simply can’t imagine changing. Our job isn’t to invent it.
It’s to uncover it, articulate it, and create a brand that makes it impossible to miss.

Dare Greatly.

TWIST helped redefine Weatherhead as The Leadership School: a place where leaders learn to navigate uncertainty, lead through change, and create meaningful impact across industries. The goal was simple: reignite interest, clarify the value of a Weatherhead degree, remove barriers to access, and grow enrollment - while positioning Weatherhead as the home for purpose-driven, future-ready leaders.

https://bit.ly/41xnUZ1

When enrollment slips, the instinct is to act fast: adjust tuition, expand recruitment, rethink programs. But every one of those moves depends on a more fundamental question, are you clearly communicating the value your institution delivers?

Prompted by the Wall Street Journal's reporting on Syracuse, our latest piece explores five actions to close the gap between your college's value and how people perceive it, before enrollment pressure dictates your next move.

Read it here: https://twist-creative.com/blog/colleges-real-value/