NP Strategy

Crisis Communications Talk 📢

NP Strategy team members Mary Cullen and Olivia Weidie recently led a crisis communications workshop for Together SC and Marketing Peer Network members in Spartanburg, SC. They shared a crisis response framework designed specifically for nonprofit teams.

Thank you to Together SC for the invitation and to everyone who participated.

Join us in congratulating Paige Daniel on one year with NP Strategy! 🎉

Paige is a strategic manager with experience in global marketing, project management, and international trade. In her career, Paige has led cross-functional teams, streamlined operations, and blended analysis and creativity to deliver data-driven solutions.

Congratulations to Paige on a great year, and here’s to many more ahead with NP Strategy.

🔗Learn more about Paige on our website: www.npstrategy.com/our-team/paige-daniel/

Stay ready, so you don't have to get ready. 💼

Event day has a way of throwing little surprises your way. The extra cord you didn’t bring. The tape you suddenly need. The one thing everyone forgot.

That’s why an Event SOS Box is a must.

Skylar Stallings is sharing what to keep in yours so you’re ready for the unexpected.

Read her blog on our website: https://npstrategy.com/stay-ready-so-you-dont-have-to-get-ready-whats-in-your-event-sos-box/

Congratulations to Jesica Johnson Mackey on 7 years at NP Strategy! 👏

Over the past seven years, Jesica has made a lasting impact on our firm, our clients and communities across South Carolina. This month, NP Strategy named her Chief Administrative Officer, recognizing the leadership and expertise she brings to our team every day.

As an experienced strategic communications professional, Jesica helps organizations navigate complex social and political issues, strengthen their reputations and build support for important projects.

Jesica also carries that commitment to service into her community. She serves as chairwoman of Richland County Council representing District 9 in northeast Columbia, co-chair of the Columbia Area Development Partnership, and serves on the boards of South Carolina First Steps, EdVenture Children’s Museum and the Columbia Museum of Art.

“It’s been an incredible journey working alongside clients and colleagues who care deeply about making a difference,” said Jesica. “I’m proud of the impact we’ve made and excited for what’s to come.”

We’re grateful for Jesica’s leadership and everything she has contributed to NP Strategy over the past seven years. Join us in congratulating her!

🔗 Learn more about Jesica: www.npstrategy.com/our-team/jesica-johnson-mackey

Congratulations to Denada Jackson on four years with NP Strategy! 🎉

Denada is an award-winning public relations expert with experience in strategic communications, media and community relations, marketing, and relationship management.

As Vice President, she is an asset in navigating government relationships and coordinating remarkable events. Her leadership leaves a lasting impact on our clients and community, from Charlotte and beyond.

"Being part of NP Strategy has been such a rewarding experience," said Denada. "I'm grateful for the opportunity to partner with incredible colleagues and clients to create meaningful impact."

Thank you, Denada, for your continued dedication to NP Strategy and passion for everything you do! We are lucky to have you.

🔗Learn more about Denada on our website: www.npstrategy.com/our-team/denada-jackson/

NP Strategy is proud to announce the opening of a new office in Greenville, South Carolina.

While we have served clients across the Upstate for years, this physical expansion establishes a permanent local presence to better support the region's growing market.

"Greenville is one of South Carolina’s most important centers for business and growth,” said Amanda Loveday, CEO of NP Strategy. “Establishing a presence in the Upstate is a natural next step for our firm, and Carissa is the right person to lead that effort. She knows this market, understands the people and businesses that drive it, and brings relationships and experience that will serve our clients well.”

To lead Upstate operations, we are thrilled to welcome Carissa Finan as Senior Director. Carissa brings extensive leadership experience in strategic marketing and business development to our team. She is a seasoned marketing executive with nearly two decades of working with businesses throughout Greenville.

We’re excited to welcome Carissa and officially call Greenville home!

Read more: https://npstrategy.com/np-strategy-expands-footprint-opening-a-greenville-s-c-office

Small brands need PR too.

In fact, they may need it more than they realize.

You don’t need a massive marketing budget, millions of followers or a household name to have a story worth telling.

You need a reason for people to pay attention.

PR can help small and growing brands build credibility, get in front of the right audiences, earn meaningful media coverage, establish thought leadership and turn the work they’re already doing into stories people care about.

The power of your personal brand 📢

NP Strategy team members Jordan Whichard and Mary Cullen recently led a PR workshop at Addiction Professionals of North Carolina (APNC) (APNC)'s staff retreat. Their presentation focused on brand unification and best practices for personal social media use.

Thank you to APNC for the invitation and to everyone who participated. We enjoyed the discussion and the opportunity to share ideas with leaders serving communities across North Carolina.