Jim Ross
Realtor │ Team Leader │ Coach │ GirlDad
✨1,350+ transactions
✨$305M+ in closed $volume
The secret is out. 👀
Tyler Mount is coming to Columbus to headline SHIFT 🤯
And he’s debuting his BRAND-NEW keynote, Do It Already, for the first.time.ever.
SHIFT was built around one question: What do real estate professionals need to be doing differently right now?
AI. Relationships. Personal brand. Sales. Operations. And Tyler is the perfect person to close the day.
Registration link is in the comments 👇
Wednesday Oct 7
Prototype: Experimental Museum
See you there!
Apparently you can’t say $ #!%+ on the internet anymore. 😂
Anyway…did you get your ticket yet?
Comment SHIFT and I'll hook you up with a discount code!
October 7th.
Prototype: Experimental Museum
One day focused on what real estate professionals need to be doing differently right now.
AI. Relationships. Personal brand. Sales. Operations. Mindset.
Come get your SHIFT together.
🎟️ Registration link is in the comments.
And yes, if you get your ticket by Friday, September 25th, you’ll also be eligible for a VIP seating upgrade. 👀
🎟️ WANT VIP SEATS AT SHIFT?!? 👀
They're the best seats in the house, and we’re giving you a chance to snag 'em.
We’ve got private VIP booths, plus reserved high-top seats overlooking the stage. 🔥
Grab your SHIFT ticket by Friday, 09.25, and you’ll be eligible for a VIP seating upgrade.
📅 October 7th
📍 Prototype: Experimental Museum
🎟️ Limited seating so get your ticket now!
Want to come to SHIFT for FREE? I still have a few free tickets to give away but they're going fast.
Comment “VIP” below and I’ll send you a code for a free ticket.
Already have your ticket? You’re already eligible for the VIP seating upgrade. 😎 See 🫵 at SHIFT!
Real estate is changing fast. The question is whether we’re changing with it.
That’s why we created SHIFT.
A one-day event, w/ awesome speakers, and a bunch of smart people talking about what we should actually be doing differently right now.
And we’ve still got a pretty big surprise headliner to announce soon 👀
They are going FAST, but I have a limited number of FREE tickets to give away.
If you’re ready to SHIFT your business and will for sure be there on October 7th, comment SHIFT below and I’ll send you a coupon code!
👇 Registration link is in the comments.
📍 Prototype: Experimental Museum
📅 October 7th, 8:30a-3:00p
As expected, the Fed held rates yesterday.
Why? 👉 Inflation is still too high, and they’re not in a rush to cut.
That likely keeps mortgage rates elevated for longer.
Want my full breakdown of this week's Fed decision?
Comment “FED” and I’ll send it to you!
Quick note: the Fed doesn’t directly set mortgage rates, but it moves the bond market, which does influence mortgage rates.
If capital is one of the limiting factors in your real estate business, check this out!
A lot of investors have access to capital they don’t even realize they can use within Self-Directed IRAs & Solo 401Ks.
We’re breaking it down at the next Columbus Investors Club meetup 👇
🎤 Guest Speaker: Amanda Holbrook
📅 Thursday, March 26
🕕 6–8 PM (Doors open at 5:30)
📍 Ohio Brewing Company
421 E 2nd Ave, Columbus, OH
🍔 Free food
🎟 Free event (RSVP required)
Comment “401k” and I’ll send you the details.
12/02/2025
🥶 December is here, so it's time for the age-old Seller questions...
1️⃣ Actives: Do we pull the listing and re-list in Jan when the market picks up?
2️⃣ New: Do we list in December or wait until the new year?
👀 I took a look at the data, and here are my thoughts on these two scenarios.
😉 I'll start with my suggestions before we get into the data for all you doom scrollers.
🙏 If you make it to the end and find it helpful, a like, follow, or comment is greatly appreciated!
----------
⛔ If your listing is stale or aging on the market:
🤔 Consider pulling it by Dec 7th and relisting on Jan 9th.
• The current buyer pool has already seen and passed on the home
• New buyers flood in after the New Year
• January brings a strong surge in showings
• A reset on DOM and CDOM boosts visibility
• You relist into lower inventory
🟢 If you have not listed yet and you are targeting early-mid Dec:
🚀 Go ahead and list.
• You capture the serious buyers still searching
• If it sells, great!
• If not, you clear through existing buyers before the Jan wave
• December has fewer new listings
• I would still avoid listing Christmas week
-------------------
📊 Now the data behind the recommendations.
**I used ShowingTime and Columbus MLS.
**My suggestions follow the data, but sellers should also consider the work of keeping a home ready for showings during the holidays when deciding to keep, pull, or list in December.
🔵 Showing patterns around Christmas week:
• Christmas week sees a 25% drop in showings
• New Year’s week rebounds with a 16% increase
• Two weeks after Christmas, showings climb roughly 50%
• Activity builds into January as levels quickly normalize
🔵 On average over the last 2 years:
• Showings were up 23% after the holiday window
• New listings up 11.1%
• Under contracts down 7.2% 😵💫
• Mortgage applications flat
• Active inventory down 7.4%
😮 One thing did surprise me. Under contracts fell 7.2% even though showings rose 23%.
Here is why that likely occurs: 🤷♂️
• New & returning buyers are in information-gathering mode
• They tour homes but wait for the Jan inventory wave
• Inventory drops after the holidays, so there are fewer solid options to write on
-------------------
📅 The calendar matters too. The day of the week that Christmas and New Year’s fall on changes when the slowdown hits.
2023: Both holidays fell on Monday
• The slow period was the weekend before Christmas
2024: Both holidays fell on Wednesday
• The slow period shifted to the weekend after Christmas
This year, both holidays fall on a Thursday
• Buyer behavior will likely track closer to 2024
• The slowest activity should be the weekend after Christmas
• Expect the holiday lull between Dec 26-31
-------------------
🔵 Why Dec 7th to pull and Jan 9th to relist? This allows us to reset both DOM and CDOM.
• The MLS uses a 31-day lookback.
• Day 32 is the earliest possible reset day, although I swear I tried it once and it did not reset.
• Day 33 is the safe rule.
• Want a different re-list target? Just go back 33 days from your target listing date to get your cut-off to pull the listing.
I hope this helps as you work through your December listing strategy!
Happy Holidays!
Click here to claim your Sponsored Listing.
Category
Contact the business
Telephone
Website
Address
Columbus, OH
Alerts
Be the first to know and let us send you an email when Jim Ross posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.