AppVerticals

AI does not create the same results for every business.

The same tools can drive significant gains in one company and deliver very little in another. As McKinsey & Company highlights, the difference often comes down to how AI is approached and implemented.

AI can only work with what it can understand. If your software, processes, and systems are not clearly documented, there is less for AI to work with.

The technology matters. But how you prepare your business for it matters just as much.

Being important gets a project on the list. Being ready to start is what gets it funded.

Ali Hassan, our Director of Product, on why so many initiatives stall two weeks in, and why that is usually a selection problem rather than an ex*****on one.

Worth reading the full thread, along with the other operators who added their own take.

🔗: https://bit.ly/4iqIdks

Ali Mroueh, Country Manager at Nearpay, on the fintech platform we built for them.

Clear updates throughout, delivered on schedule, and a platform their team can run without friction.

Read Reviews Here: https://www.designrush.com/agency/profile/appverticals

Episode 4 of AppTalk Season 2 is live!

Mark Wills, CEO and Founder of Perception Selling.ai, joins Zain Muhammad, Chief Business Officer at AppVerticals, to discuss whether AI is genuinely improving sales performance or simply accelerating an already inefficient process.

Here's what they cover:
- Does training actually change how people work
- Can you grow 20% without growing the team
- Why the best performer cannot teach what they do
- What AI adds when the CRM data is unreliable
- Which roles are genuinely at risk

Watch the full episode: https://youtu.be/6qN4eOlE1Bs

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Is AI Actually Making Sales People Better? | AppTalk | Zain Muhammad × Mark Wills AI is now embedded across sales. Prospecting, research, CRM, follow...

AI has given sales teams more output than ever. Whether it has made them better at the job is what we put up for discussion.

Mark Wills, CEO and Founder at Perception Selling.ai, joins Zain Muhammad on the next episode of AppTalk to talk about what AI is actually improving in sales and what it is just speeding up.

Full episode releasing tomorrow!

Happy Labor Day to everyone whose work holds it all together.

Episode 3 of AppTalk Season 2 is live!

Nigel Maskery, Director at Smart Investments Limited, joins Ali Hassan to talk about what happens when AI moves faster than the organization running it.

They cover why AI often shifts a bottleneck rather than removing it, what happens when human sign-off quietly becomes ceremonial, who owns the failure when an AI-assisted decision goes wrong, and why governance committees that meet quarterly cannot keep pace with tools that update weekly.

Watch the full episode here: https://www.youtube.com/watch?v=cXI3sNDgFYY

The Governance Gap: When AI Outruns the Organization | AppTalk | Ali Hassan × Nigel Maskery AI scales output. It does not scale the human systems around that o...

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