Southern Independent Optical Show

Our brand spotlight continues with Once Upon a Charm ✨ Founded by a mom whose daughter needed her first pair of glasses at just four years old, this brand was born from a simple wish: eyewear that makes kids excited to put their glasses on, not dread it. Their patent-pending interchangeable charm system lets little ones customize their frames with hand-painted charms, turning glasses into something to treasure and show off. Once Upon a Charm is celebrated not just for their whimsical, kid-first design, but for their heartfelt mission - raising awareness that vision issues affect learning and confidence in more kids than most parents realize.

We're excited to see the magic they bring to SIOS this year! Don't miss them.

Next up in our brand spotlight series: L.G.R 🕶️ Born from a love of vintage craftsmanship, L.G.R brings a timeless, artisanal quality to every frame with each pair handmade in Italy with an old-world attention to detail that's rare to find today. It's this dedication to heritage and quality that makes L.G.R a brand worth celebrating.

We can't wait to see their latest collection in person. Make sure L.G.R is on your must-visit list at SIOS 2026.

Visit siopticalshow.com or the link in our bio to sign up.

Brand spotlights continue with VILLA Eyewear 🖤 Known for clean, confident silhouettes and an unmistakable sense of modern polish, VILLA has quickly become a favorite for those who want their frames to feel elevated without trying too hard. That effortless-but-intentional design language is exactly why VILLA is something special.

We're excited to see what's new from them this year - swing by and see for yourself at SIOS 2026.

Visit siopticalshow.com or the link in our bio to sign up.

Our next brand attendee spotlight: Woodys 🍓 This brand brings a playful, editorial edge to eyewear with their think unexpected color, whimsical detail, and a fearless approach to design that feels more like art than accessory. That willingness to have fun and stand out is exactly why Woodys deserves the celebration.

We're so excited to see what they've got in store this year. Don't miss them at SIOS 2026.

Visit siopticalshow.com or the link in our bio to sign up.

Kicking it off with a bang, our first brand spotlight is on J.F. Rey ✨ This French eyewear house has built a name for itself with bold, architectural frames that don't shy away from color or shape - the kind of design that turns heads and makes a statement. J.F. Rey is celebrated for pushing the boundaries of what eyewear can look like while staying wearable and refined.

We're excited to see what they bring to the show floor this year. Don't miss them at SIOS 2026.

Visit siopticalshow.com or the link in our bio to sign up.

The countdown is ON ⏳ 30 days until SIOS 2026!

Vendors, time is closing in to work with our team to finalize details - we're excited to see what surprises you're bringing! Attendees, spots are filling up fast, so lock in your registration now before it's too late.

And here's something special: starting today, we're rolling out brand highlights for the incredible eyewear lines joining us this year. Keep your eyes peeled, as there's more reasons to get excited coming your way. 👀✨

The heart of SIOS isn’t the frames, it’s the people who built it. Our team behind the show has spent years in independent optical before starting their own, and are bringing everything they’ve learned to make SIOS what it is today.

Tell us who you’ve talked to so far! Tag the team member who’s made a difference for you and show us the 👇