Dodd Creative Group

A fresh look for Memorial Hills, from brand to browser.

Dodd Creative Group developed a new identity for Memorial Hills centered around a custom monogram, sophisticated typography, subtle pattern, and a refined, natural palette. From there, we carried the brand across a full suite of marketing collateral and into a new website designed to create a cohesive experience at every touchpoint.

The result is a brand that feels polished, inviting, and reflective of the balance of nature and city life that defines Memorial Hills.

Client: Alliance Residential
Website Platform: Jonah Digital

Creative

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Tommy Dodd and Ashley Hamilton had a wonderful time representing Dodd Creative Group at the Apartment Association of Greater Dallas Executive Reception!

It was a great evening of connecting with multifamily leaders and catching up with friends, including AAGD Executive Director Kin Oldham and Vice President of Meetings and Events Paula Kelley.

Thank you to AAGD for bringing the industry together for such an enjoyable event!

For The Lorian DTC in the bustling Denver Tech Center area of Colorado, Dodd Creative delivered a complete branded marketing scope. From branding, collateral, brand video, signage, and digital ad designs - these pieces created a cohesive story for the property across the website, leasing materials, advertising, and on-site experience. The result is a consistent brand journey from a prospect’s first impression online to the moment they walk through the door for their first tour.

Dodd Creative Group loves to tell a property's story so residents can truly get a sense of the identity of the place they call home. For Melville, we wanted to capture the vibrant personality of both the architecture of the property and the Lake Highlands neighborhood of Dallas where it resides. Punchy colors pair with clean whites and blacks, clean lines and color fills give the aesthetic energy, and contemporary fonts set the tone in everything from signage to collateral; including an on-site mural!

Bringing a property to life goes far beyond walls and finishes—it’s about creating a cohesive experience at every touchpoint.

For The Heyward Apartment Homes in Corinth, TX, we partnered with developer Carleton Companies to deliver a full-spectrum brand experience—from bold exterior signage to immersive elevator graphics, refined marketing collateral, and thoughtfully designed floor plans. Every detail was crafted to feel seamless, intentional, and distinctly Heyward.

This is what we love to do: build brands that people can see, feel, and move through.