Roger Wakefield

Welcome to The Trade Talks Live, where we celebrate the blue-collar trades and everything they stand for!

Join us every weekday from 10-11 AM as we dive into national news, review trade websites, and share tips on mindset growth to help you succeed.

Don’t miss this hour of insights, inspiration, and practical advice! A big thank you to Leak-Pro for sponsoring this episode of The Trade Talks Live!

Vote for me to speak at SXSW: https://rogerwakefield.com/sxsw

Register for my FREE webinar! https://www.justmetroger.com

LeakPro provides state-of-the-art leak detection solutions specifically designed for plumbers, helping professionals pinpoint hidden leaks with accuracy and efficiency. By utilizing advanced acoustic technology and digital sensors, LeakPro allows plumbers to reduce unnecessary damage, saving time and money on every job. LeakPro’s tools are essential for detecting slab leaks, pipe leaks, and irrigation system failures without invasive measures. Whether working in residential or commercial plumbing, LeakPro offers cutting-edge solutions that enhance service quality.

For more information, visit https://www.leak-pro.com or call 1-888-853-2577

Tradesmen built America.
This is the "Blue Collar Channel"... Where you can listen to the top tradespeople around the world. Everything you need to learn about getting into the trades, becoming the best tradesman, starting your own business, and using networking and social media... To GROW in the trades!!!

� New to streaming or looking to level up? Check out StreamYard and get $10 discount! �

Residential construction spending is down seven percent from a year ago. Data centers are up seventeen. If your truck only knows houses, that's the number to read twice.

That's the line I'm opening with today. Trade Talks Live, 3 PM Central. Plumbing, electrical, HVAC, roofing, and the parts of running a shop nobody puts in the training manual.

Bring the question you'd never ask your boss. I'll answer it on air.

Can't make 3? Comment CLIP and I'll make sure the best part lands here tomorrow.

Drop your website in the comments. I'll pick five this week and react to them on camera.

Not the colors. Not the logo. Whether a machine can find you.

Somebody in your town is asking ChatGPT who to call for a water heater right now. If your site isn't built for that question, you're not losing the job to a better plumber. You're losing it to one the machine could read.

There are 38 things it looks for. I'll show you the first three on yours.

Fair warning: if you drop it, you're telling me I can put it on screen. I'll be honest. That's the whole point.

Can't wait for the video? Run it yourself: https://www.areyougoogleable.com

Welcome to The Trade Talks Live, where we celebrate the blue-collar trades and everything they stand for!

Join us every weekday from 10-11 AM as we dive into national news, review trade websites, and share tips on mindset growth to help you succeed.

Don’t miss this hour of insights, inspiration, and practical advice! A big thank you to Leak-Pro for sponsoring this episode of The Trade Talks Live!

Vote for me to speak at SXSW: https://rogerwakefield.com/sxsw

Register for my FREE webinar! https://www.justmetroger.com

LeakPro provides state-of-the-art leak detection solutions specifically designed for plumbers, helping professionals pinpoint hidden leaks with accuracy and efficiency. By utilizing advanced acoustic technology and digital sensors, LeakPro allows plumbers to reduce unnecessary damage, saving time and money on every job. LeakPro’s tools are essential for detecting slab leaks, pipe leaks, and irrigation system failures without invasive measures. Whether working in residential or commercial plumbing, LeakPro offers cutting-edge solutions that enhance service quality.

For more information, visit https://www.leak-pro.com or call 1-888-853-2577

Tradesmen built America.
This is the "Blue Collar Channel"... Where you can listen to the top tradespeople around the world. Everything you need to learn about getting into the trades, becoming the best tradesman, starting your own business, and using networking and social media... To GROW in the trades!!!

� New to streaming or looking to level up? Check out StreamYard and get $10 discount! �

Here is the part nobody explains to trades owners about their website...

You have two audiences...

People, and machines...

Your people audience sees the finished page...

The photos loaded, the colors are right, the phone number is big...

Looks great. You paid for that and it works...

Your machine audience never sees any of that. Google and ChatGPT read the raw file your server hands over, before a single thing loads. And they go looking for a very specific list of things inside it. Thirty eight, to be exact...

Here is the cruel part. If your site is missing most of those, nothing breaks. No error, no warning, no red light on the dashboard. The site loads perfectly. The calls just gradually go to somebody else and you never find out why...

I built a free scan that reads your page the same way those systems read it, runs the checks, and tells you the single worst thing it found. In English, not jargon...

One page...

About a minute. Free, and you can run it as many times as you want...

Link is in the first comment...

Facebook buries posts that carry links, so I put it down there.

Try this before you read the rest of this post...

Open ChatGPT and type: who should I call for a plumber (or whatever you do) in (your town)...

Put your real town in there...

It's going to give you a list...

Actual company names...

Now the uncomfortable part...

Are you on it???

I've been a master plumber for 45 years, and the first time I ran that test on my own town, I wasn't on the list...

Not because the work is bad. Because whatever was reading my website wasn't finding what it needed...

That's a fixable problem...

The hard part is that nothing tells you it's happening...

Especially not your marketing company...

So I built a free scan that reads your site the way those systems read it and tells you the single worst thing it finds...

One page, about a minute, no credit card and nothing to install...

Link's in the comments...

Run it and tell me what it said...

I read every one...

Welcome to The Trade Talks Live, where we celebrate the blue-collar trades and everything they stand for!

Join us every weekday from 10-11 AM as we dive into national news, review trade websites, and share tips on mindset growth to help you succeed.

Don’t miss this hour of insights, inspiration, and practical advice! A big thank you to Leak-Pro for sponsoring this episode of The Trade Talks Live!

Vote for me to speak at SXSW: https://rogerwakefield.com/sxsw

Register for my FREE webinar! https://www.justmetroger.com

LeakPro provides state-of-the-art leak detection solutions specifically designed for plumbers, helping professionals pinpoint hidden leaks with accuracy and efficiency. By utilizing advanced acoustic technology and digital sensors, LeakPro allows plumbers to reduce unnecessary damage, saving time and money on every job. LeakPro’s tools are essential for detecting slab leaks, pipe leaks, and irrigation system failures without invasive measures. Whether working in residential or commercial plumbing, LeakPro offers cutting-edge solutions that enhance service quality.

For more information, visit https://www.leak-pro.com or call 1-888-853-2577

Tradesmen built America.
This is the "Blue Collar Channel"... Where you can listen to the top tradespeople around the world. Everything you need to learn about getting into the trades, becoming the best tradesman, starting your own business, and using networking and social media... To GROW in the trades!!!

� New to streaming or looking to level up? Check out StreamYard and get $10 discount! �

I remember being told that if I didn't go to college, I would never amount to anything...

Did you ever hear that???

Today is the final day of SXSW community voting...

It closes tonight...

Two sessions: one about AI and where career risk is actually moving, and one about what we did to a generation by calling the skilled trades Plan B...

Please Vote!!!

It takes one minute: https://rogerwakefield.com/sxsw

Thank you to everyone who voted, shared, argued about it in the comments, and sent it to somebody who needed to see it...

Seriously, I mean that...

Thank you!!!

Welcome to The Trade Talks Live, where we celebrate the blue-collar trades and everything they stand for!

Join us every weekday from 10-11 AM as we dive into national news, review trade websites, and share tips on mindset growth to help you succeed.

Don’t miss this hour of insights, inspiration, and practical advice! A big thank you to Leak-Pro for sponsoring this episode of The Trade Talks Live!

Vote for me to speak at SXSW: https://rogerwakefield.com/sxsw

Register for my FREE webinar! https://www.justmetroger.com

LeakPro provides state-of-the-art leak detection solutions specifically designed for plumbers, helping professionals pinpoint hidden leaks with accuracy and efficiency. By utilizing advanced acoustic technology and digital sensors, LeakPro allows plumbers to reduce unnecessary damage, saving time and money on every job. LeakPro’s tools are essential for detecting slab leaks, pipe leaks, and irrigation system failures without invasive measures. Whether working in residential or commercial plumbing, LeakPro offers cutting-edge solutions that enhance service quality.

For more information, visit https://www.leak-pro.com or call 1-888-853-2577

Tradesmen built America.
This is the "Blue Collar Channel"... Where you can listen to the top tradespeople around the world. Everything you need to learn about getting into the trades, becoming the best tradesman, starting your own business, and using networking and social media... To GROW in the trades!!!

� New to streaming or looking to level up? Check out StreamYard and get $10 discount! �

Something important changed in how workforce training gets funded, and almost nobody outside policy circles is talking about it.

Pell money, the funding we have historically pointed almost entirely at four-year degrees, is reaching short-term workforce training programs.

In plain terms: a student can get help paying for the credential that puts them to work in months rather than years, without taking on the debt load of a four-year path.

Educators, counselors, and district leaders need that information now, not in three years when the first cohort has already made its decisions.

That is part of my SXSW EDU proposal. Vote here: https://rogerwakefield.com/sxsw