PMG

The biggest shift in creator marketing is moving from top-of-funnel reach to connected influence across media, search, and measurement.

At our event “Influence Everywhere: Building a Future-Ready Brand,” leaders across retail, luxury, and tech explored how the creator ecosystem is evolving.

Here are a few of the most essential takeaways:

• Search behavior is moving to answer engines. Creator content now feeds directly into AI recommendations, paid social targeting, and full-funnel media plans.
• Concise briefs outperform long scripts. Simple guardrails give creators space to speak naturally to their community without losing brand alignment.
• Creator assets at the heart of campaign strategy yield a 70% higher CTR on TikTok.
• Standard engagement metrics fail to predict commercial returns. Proving value requires causal models like Geo Lift testing and Media Mix Modeling.
• Software handles backend workflows like brand safety and reporting, preserving human judgment for cultural context.

Thank you to our guest speakers Charlotte Wagland from Jimmy Choo, content creator Tanvi Shah, and every guest who joined the conversation.

Adit Rathi was drawn to analytics by the opportunity to solve complex problems and help people. Three years into his career at PMG, that motivation still shapes his work.

Adit reflects on the leaders who have influenced his approach, from leading with a “how can we help?” mindset to looking beyond the data to understand what’s driving business outcomes.

That same spark comes alive when he solves a challenge using Alli and the tools his team has built.

The best ideas rarely come from a single team or a single breakthrough. They come from creating an environment where curiosity is encouraged, experimentation is supported, and people have the trust to solve meaningful problems.

We're honored to be recognized by Fast Company as one of its Best Workplaces for Innovators for the fourth time. The recognition reflects how our teams apply AI, connected data, and technology like Alli to solve real business challenges and create better outcomes for clients. Most importantly, it celebrates the people who challenge assumptions, improve how we work, and drive meaningful impact every day.

Learn more about the recognition and our culture:
https://bit.ly/3TemOAK

Alli gives teams a live read on what's driving results, so they can make smarter creative decisions while a campaign is still running.

That's exactly how it played out for Jazwares, LLC. With Alli Creative Engine, PMG paired cultural insight with real-time intelligence and adjusted the creative as the campaign unfolded, leaning into what was resonating and building on that momentum.

The result: pre-orders sold out within days and sales that reached 3X the initial forecast.

It's a clear look at how Alli turns intelligence into action, and action into real business impact.

Find the full story here ▶️ https://bit.ly/46180Zd

“Think lightly of ourselves and deeply of the world.”

That idea stayed with us after our latest DIG In conversation with Marshall Cho, head coach of the Nike Hoop Summit World Team and founder of the Meadow Park Basketball Program.

Drawing from his time as a teacher, coach, son, and mentor, Marshall shared a view of leadership rooted in curiosity about others and the opportunities we create for them. His stories were a powerful reminder that influence isn’t measured only by what we accomplish, but by how we show up for people along the way.

Read more from the conversation: https://bit.ly/45W5Nhw

"Speed is of the essence."

That's how Geely Auto UK CMO Mark Blundell describes launching the brand into a hypercompetitive market, where every week not live carries a real business cost.

In this Campaign UK article, Blundell shares why the brand chose PMG as a partner: the technology, the impact, and the ability to execute and onboard fast.

Read the full piece: https://bit.ly/4zIA4Ot

Curious how PMG helps new grads go from day one to contributing on real client work in just eight weeks?

Mary Margaret Bell shares how the Graduate Leadership Program combines structured learning, shadowing, a dedicated buddy program, and hands-on experience to help build confidence and make an impact from the start. https://bit.ly/4hOQvlT

If you're considering a role starting in January or June 2027, we're hiring across the following tracks in our Dallas office:

▶️ AI & Software Engineering
▶️ Media Marketing
▶️ Data Analytics
▶️ Business Strategy & Transformation
▶️ Creative (June 2027 start)

Learn more: https://bit.ly/4bf9UbF

Video planning has outgrown channel-by-channel thinking. Audiences move fluidly across linear, online video, CTV, streaming, and audio, leaving brands to connect investments that were never designed to work in isolation.

Jon Lefferts joins PMG as Head of Video and Audio to help bring those pieces together. Working with our global media leadership team, he’ll advance how we plan, buy, measure, and improve video investments across premium environments. His appointment builds on strong momentum for PMG’s video practice and gives customers clearer guidance as the marketplace converges.

Welcome to PMG, Jon.