PMG

Prime Day remains one of retail’s most important demand signals, but this year’s event comes with more variables than usual.

PMG forecasts Amazon US Prime Day 2026 sales will rise 4–7% YoY, even as average discount depth continues to decline. With inflation, an earlier event calendar, and major cultural moments competing for attention, brands will need to be more deliberate about pricing, media, and timing to capture demand.

Read the full report: https://bit.ly/4w29opm

For years, marketers have focused on where audiences spend their time. The more important question today is why they're there.

Gen Z moves across platforms with purpose, each playing a different role in the path to purchase, yet many measurement models still treat them the same.

As social commerce evolves, success will depend less on being everywhere and more on understanding the mindset behind each scroll.

Swipe through for key insights from PMG's latest Social Commerce Report and download Beyond the Click here: https://bit.ly/43DgxjF

Prime Day is arriving earlier than ever this year, and the window to prepare is closing fast.

Success won't come from bigger discounts alone. Consumers are comparing offers across retailers, discovering products through social platforms and AI tools, and making faster decisions. Brands need a connected strategy that brings retail readiness and media performance together, with the flexibility to adapt as shopper behavior shifts throughout the event.

Our latest PMG Prime Day 2026 Best Practices Guide explores how to build momentum before Prime Day and capture demand once it begins.

Download the guide and start preparing now: https://bit.ly/49Pg5T6

PMG technology and AI team members recently teamed up with Pinterest engineers and stakeholders for a hackathon to solve real business challenges. Across six working groups, teams built solutions spanning creator activation at scale, customer operations and auditing, trend detection and audience engagement, customer data value, and agentic skills. A great example of what’s possible when human creativity and collaboration are amplified by technology.

We’ll share more at our AI & Tech Sandbox session in Cannes, where Pinterest and PMG will explore how innovation partnerships and rapid experimentation can turn emerging ideas into real-world marketing solutions. Join us to hear the results and what’s next: https://bit.ly/4wW5mQz

Data is everywhere. Intelligence is not.

Join PMG's AI and technology leaders for a live, interactive session at the AI & Tech Sandbox in Cannes. See how Alli unifies data, surfaces actionable intelligence, and puts AI to work across planning, activation, measurement, and optimization, helping marketers move from being data-rich to decision-ready.

📅 June 22, 2026
🕔 5:15 PM – 6:00 PM CEST
📍 AI & Tech Sandbox, Miramar Beach

Spaces are limited. Register here: https://bit.ly/4wW5mQz

A big welcome to our newest Graduate Leadership Program class in Dallas! 🎉

Over the next eight weeks, this group will explore PMG's integrated way of working through hands-on learning, mentorship, and cross-functional collaboration. We're excited to have them here and can't wait to see their impact.

One of the most important questions emerging in the AI era isn’t how much data a company can collect. It’s how effectively insights reach the people responsible for making decisions.

At The Wall Street Journal’s Future of Everything, Parks Blackwell shared why intelligence goes beyond information. It comes from creating clarity, aligning teams, and applying human judgment in moments that matter.

Technology can accelerate discovery, but growth depends on how quickly organizations can translate insight into action.

Find more at the Wall Street Journal at the link in our bio.

Doing great work doesn’t stop with our customers.

Earlier this spring, our entire PMG team took the afternoon to volunteer during our annual Day of Giving, supporting nonprofits focused on uplifting people in need, caring for our planet, and strengthening the communities where we live and work.

Proud to be building a culture full of people who care deeply and are committed to making an impact wherever they are.

Want to join us? Check out our open roles: https://bit.ly/40TbSc5

The future of commerce won’t be measured by the last click alone. As Gen Z reshapes how discovery, trust, and purchase decisions happen online, brands relying on legacy attribution models risk missing where influence actually starts

In our latest report, Beyond the Click, we unpack:
▶️ Why social platforms are becoming the new search engines for younger consumers
▶️ How Gen Z’s nonlinear path to purchase is changing the way performance should be measured
▶️ What brands need to rethink now, from creator strategy to incrementality and cross-platform measurement

If you’re building media, measurement, or social strategies for the next generation of consumers, this report is worth a read.

Download here: https://bit.ly/4vfs8kG