Freeman+Leonard

We are so happy to announce that Shelby Cooke Foster has joined the Freeman+Leonard team!

Shelby brings nearly a decade of experience across client services, business development, and strategic partnerships.

Before joining Freeman+Leonard, Shelby held senior roles at Checkmate, GIG Companies, and LTK. Her experience has aligned her with high-growth consumer brands and marketing leaders navigating the rapidly evolving worlds of e-commerce, the creator economy, AI, and digital marketing.

Shelby loves getting to know a client’s business, understanding the bigger picture behind what they’re trying to accomplish, and connecting the right people, ideas, and resources to help them get there.

Welcome Shelby!

You may not know exactly what 2027 will demand from your marketing team. You can still make Q4 investments that are likely to make next year easier.

Bring in fractional leadership to sharpen your strategy. Train teams to use AI in higher-value workflows. Add niche marketing expertise to fill knowledge or skill gaps.

That’s where Freeman+Leonard’s flexible talent model earns its keep: giving leaders access to the right expertise, even while the picture is still forming.

Get in touch for a free consultation, and we’ll help you put the right pieces in place now.

Eight years ago, Freeman+Leonard gained a client leader with decades of marketing expertise and a remarkable ability to read a business challenge.

Lisa Foster doesn’t stop at the role a client needs to fill. She wants to understand what’s happening around it: the team, the goals and the gaps getting in the way.

That curiosity is backed by more than 25 years of experience. Lisa has led teams, grown a business and advised marketing leaders across companies of every size.

It’s a formidable combination of perspective and practical know-how.

Lisa, congratulations on eight years with Freeman+Leonard. We’re better for everything you’ve helped build here.

For 12 years, Ashley Allen has made one thing abundantly clear: She cares deeply about getting the match right.

For clients, that means understanding the work before recommending the talent. Ashley brings firsthand marketing knowledge and deep expertise across specialized marcom, martech and digital roles.

For candidates, it means being candid, fair and genuinely invested in where their careers take them next.

That combination is quintessential Freeman+Leonard: Marketing expertise. Human judgment. Relationships that extend far beyond a placement.

Thank you, Ashley, for 12 years of bringing all three to our clients, talent and team. We’re proud to celebrate you.

AI promised more efficient hiring. In reality, it often creates more screening work while your ideal candidate gets buried under resumes optimized for keywords instead of actual fit.

Freeman+Leonard's human-first approach actually surfaces your needle-in-a-haystack faster, while keeping the work off your plate.

Ready for hiring to feel this easy? Get in touch with our talent experts for a free consultation: freemanleonard.com/contact-us

Making people feel seen for the value they bring is among the highest-ROI leadership strategies out there. The challenge is knowing what will actually feel meaningful to the person receiving it.

Would they rather…

• Receive a note from a higher-up thanking them for a specific contribution they made and why it mattered?

• Get a detailed LinkedIn recommendation they can keep for years?

• Win first pick of an upcoming project they’re genuinely excited to lead?

• Take full ownership of a decision they’ve proven they’re ready to make?

The right gesture depends on the person. That’s why we created the AI chatbot. Tell it a little about someone on your team, and it’ll suggest thoughtful ways to recognize what makes them valuable. Try it now at freemanleonard.com/lovethylabor

Join us in celebrating a remarkable leader and an even better teammate as Lisa Foster steps into her new role as Executive Vice President.
Some leaders elevate results. The best leaders elevate people.

Nothing brings people together quite like a cool treat on a hot day. It was wonderful to connect, share some smiles, and serve up ice cream to our hardworking partners.
A big thank you to everyone who stopped by—we appreciate you!