FreshSam
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Celebrity Fashion Designer & Stylist
@itsFreshSam | itsFreshSam.com As a public speaker and workshop facilitator, Sam translates her passion into impact.
Fresh✮Sam is a Denver-based sustainable fashion designer, stylist, instructor, and multidisciplinary artist with over a decade of experience. Her work bridges the worlds of fashion, art, and activism—centered on sustainability, community impact, and bold self-expression. Sam’s creative journey has taken her from local closets to global stages, styling and designing for artists like The Pharcyde, Ashanti, Smino, and collaborating with major institutions including Netflix, The Grammy’s, Puma, and the City of Denver. She’s known for reimagining discarded materials into vibrant, wearable art—her textile practice alone has saved over 650,000 gallons of water, exemplifying her deep commitment to healing both people and planet. Whether mentoring Oregon State University students or engaging kids at Anythink Library, she is dedicated to helping the next generation find their voice and purpose. From runway curation to creative campaign ex*****on, her work transcends fashion—it is a mission to empower others through the lens of sustainability and radical self-expression.
10/08/2026
For clarity purposes: I AM WHO I SAY I AM… we live in a time where mediocre is louder than greatness & in return mediocrity is most rewarded. I don’t care to flex or show off what I have, I don’t care to tell the world all that I’ve done and who I’ve done it with BUT in this world if you don’t… you’re not respected, and respect = opportunities SO, humble Sam will take a seat while Fresh Sam stands up.
Prepare to see inside my life, inside my homes, inside my mind & most importantly TO ME; inside my heart.
Me shot in my home inside the beautiful NOVEL Uptown by Crescent Communities ft couch by Furniture Row 📷 McUriah
Hat from Prague
Jacket & hat by me INFATUÉ™
Pants unknown
I feel like these are the moments we work so hard and prepare for… 15 years of preparation to be exact. The call that I get to design a custom 1 of 1 piece for THE STYLE ICON Ms aka IMEHO - we dont buy bots - all organic — I cancelled everything and got to work… the next day I got to deliver it to Eryka backstage after he show for “Before The World Blows” so naturally I had to incorporate her latest piece of ART into it. During her meet and greet someone asked “how do you deal with peoples opinion on your work” and she said I never ask what people think about my work… I ask them how it makes them feel so when I presented the jacket I asked “HOW DOES THIS MAKE YOU FEEL?” …. Straight labor of love for the Queen who made me feel less different in this cookie cutter world.
Huuuge thank you to Suave & Erykas team for coordinating everything, FOREVER GRATEFULLLLLL🙏🏽🤍🤞🏾🎥 by my guy Mc Uriah
10/06/2026
COMPLEXCON was nothing short of THE BEST STYLES!
This is my favorite part of ComplexCon, being surrounded With my people. People that get it. Style is not about being loud and standing out it’s about standing in who you are and what your soul wants to express that day through what you wear. My type of armor. What’s your favorite fit??⚔️💡🪩
Shoutout to every single person i got to meet yesterday… the freshest of the freshest! Big big Thank you PHREE HESTER CREATIVE DIRECTOR Natural YunGenius™️ Much love🙏🏽🥂
Happy 10 years to ComplexCon Complex Style COMPLEX !!!
ComplexCon ft Fresh✮Sam Rolling Loud INFATUÉ™
10/02/2026
Some people watch you win and others help you win… 🏆 Very grateful to know you guys, and see the example you set! My favorite OG couple! 🤞🏾🤍so much love & respect 🙏🏽 Thank you guys for all you do in the city and world! Deneen R. Scott Peter Paul Scott
📍 NOVEL Uptown by Crescent Communities outfitoftheday
“Story time with Fresh✮Sam“: I designed a collection for Too$hort in 12hrs… & bought a suit to wear to the meeting 🤣watch the full story on YouTube & find out what happens!!! 📺 Link in bio 🔗😅 Too $hort thanks for being the coolest! Hope to design for you in the future!
I only have one regret in life & it’s not telling my brother how much he meant to me the last time I saw him, because i had no idea it would be the last time….
So if I can be real, i wanna encourage you tell give alllll the flowers, all the love because you’ll never run out. You never know it could change someone’s life…
🤍💐💐💐💐🤍 sending everyone watching this video LOVE!!!!
🎥 Mc Uriah
more
09/29/2026
“STYLE ABOVE THE CITY” a first of its kind contest IRL. Hosted by Fresh✮Sam, Peter Paul Scott Tino Vigil at the beautiful NOVEL Uptown by Crescent Communities (best place to live in downtown) under the ✨ stars!
Every attendee came with the fire, it was so hard to pick first place we had to add a second thanks to Aurora Fashion Week ! Thank you to everyone who made Friday an unforgettable night in Denver! It felt like we’re in Milan!
Shoutout our winners an___alter___ego & kaylee bender 🐍 !! $300 & a VIP EXPERIENCE for next years Aurora Fashion Week
Bar Shai💚
DJ Peter Paul Scott
Photos Mc Uriah
Judges: Fresh✮Sam , Samantha | Personal Stylist + Coach & Peter Paul
360 Photobooth: sphospitalityden
We had so much interest in this event, should we do it again? 👀✨🚀
You probably know Berner for his Cookies brand but I know him for his daughter’s line Heart Blaster that I got hired to for…first I came up with the direction then I flew to San Francisco to execute it.
When I creative direct a Photoshoot so much goes into it… from model selection to hair and make up to locations, every little detail will make or break the shoot so planning & hiring a is essential to a brand.
At the end they dared me to go out on the fire escape 60 floors up for a shot… do I make it?🫠😂📷 nonetheless I love helping a brand take your image to the next level through a thoughtful promotion shoot✅💯🔒 what brand should i work with next!??? What brand needs help??
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