Location3

OpenAI closed out August with a big headline that ChatGPT Ads had hit a $1 billion annualized revenue run rate in under 200 days, expanding to more than 40 countries. Numbers like that create pressure fast. If a channel is scaling that quickly, shouldn't every advertiser already be testing it?

Our Chief Growth & Strategy Officer, Michele Crowley, breaks down why the answer isn't that simple in our newest blog post ➡️ https://location3.com/blog/shiny-object-problem-in-media-buying/

We're proud to once again sponsor the 2026 Franchise Growth & Marketing Conference in Atlanta in a few short weeks! 🎉

is unique in the way this event brings together the franchise marketing community to tackle the real challenges facing our industry, like rising customer acquisition costs, disruption, MarTech adoption, and driving unit-level ROI. It's one of our favorite events of the year, and we're looking forward to reconnecting with so many colleagues and friends in franchising!

You can find a few of our team members on site, so if you're attending, don't wait until you run into them in the hallway. Reach out in advance and let's get connected! Not registered yet? Don't wait 👉 https://www.franchisegrowthmarketingconference.com/

Franchise owners aren't looking for more reports. They're looking for clear direction on how to grow 📈

That's why we launched in LOCALACT. LocalScore answers the question every franchise owner asks: What should I do next to grow my business? By evaluating local marketing across Presence, Performance, and customer Engagement, LocalScore uses to transform complex marketing signals into a single, intuitive score that highlights exactly where improvements can be made.

If you’re a franchisor focused on helping your owners grow with greater clarity and accountability, we’d love to connect 🤝

Learn more and request a demo today ➡️ https://localscore.figma.site/

We're so excited to officially welcome Michele Crowley to Location3 as our new Chief Growth & Strategy Officer! Michele brings more than 20 years of experience driving growth for some of the world's most recognized brands. In her role, she will lead our strategic partnerships and client teams, with a focus on accelerating growth for current clients across national and local marketing, advancing AI-driven technology innovation, and driving franchise owner revenue growth and satisfaction with LOCALACT.

Her leadership and experience come at an important moment as we continue to invest in smarter strategy, stronger partnerships, and scalable solutions that help brands and franchise systems grow with confidence. Welcome to the team, Michele. We're excited for what's ahead!

View the full announcement here: https://location3.com/press/chief-growth-strategy-officer/

We're thrilled to share something we've been working toward for months:GA4 Insights are now live inside LOCALACT.

This release brings even more clarity to the data our clients rely on, helping franchise owners see what's working, where leads are coming from, and how every marketing dollar drives growth.

At Location3, we believe clarity is your advantage. GA4 Insights make that possible by connecting every click, conversion, and lead directly to results.

Explore GA4 Insights: https://ga4-clarity.figma.site