VEA Technologies

Holiday shoppers are already researching what to buy and where to buy it.

For e-commerce brands, now is the time to make sure your digital strategy supports the full shopping season.

Think beyond Black Friday:

• Gift guides that help shoppers discover your products
• Google Ads for high-intent holiday searches
• Retargeting campaigns for shoppers who leave without buying
• Email campaigns for promotions, shipping deadlines and last-minute gifts
• Product pages that make it easy to compare options and complete a purchase

The weeks leading up to the holidays can move quickly. Give shoppers plenty of opportunities to find your products and return when they’re ready to buy.

Your website is your online storefront and first impression for online visitors, so it's more important than ever to have a visually appealing, easy-to-navigate site.

We have spent the last year refining our web development process with AI-supported design, development, automation and custom solutions, all while keeping user experience and performance at the forefront. That adaptability and innovation are part of why Colorado Biz Magazine awarded us the 2026 Best Web Design and Development Company in Colorado.

While the digital landscape is ever-evolving, we remain committed to high-quality, strategic digital experiences that drive engagement, revenue, and brand recognition.

Here's to another great year of intentional website development and design at VEA Technologies!
That approach helped VEA Technologies earn the title of Best of Colorado 2026 Top Winner for Web Design and Development from ColoradoBiz Magazine.

Over the past year, we’ve continued evolving our web development process with AI-supported design, development, automation, and custom solutions while keeping strategy, user experience, and performance at the center of every project.

The tools are changing. Our goal isn’t: build smarter digital experiences that help our clients grow.

We’re proud of the recognition and even more excited about what we’re building next.

Google recently made a change to how its ROAS settings work in Google Ads. If you use Google Ads to generate sales or leads, here’s what you need to know:

• ROAS measures return: It compares how much revenue your ads generate to how much you spend.

• Your target matters more: Google will now work more closely toward the ROAS goal you set.

• Old settings could impact results: If your ROAS target hasn’t been reviewed recently, it may no longer match what your campaigns are capable of achieving.

• Google won’t update it for you: Your target and budget will stay the same unless you change them.

The takeaway? Now is a good time to review your Google Ads settings and make sure your goals still make sense.

The holiday shopping season may feel far away, but your marketing strategy shouldn’t wait until November.

September is the time to start preparing.

Your holiday campaigns need more than a promotion and a launch date. Paid media budgets, landing pages, creative, tracking, remarketing audiences, email campaigns, and website performance all need to be ready before shoppers start searching.

Getting ahead now gives you more time to test, optimize, and make adjustments before competition increases.

September is the last month of Q3. Is your marketing strategy where you expected it to be?

Now is the time to look at what’s working, what isn’t, and where there may still be opportunities to finish the year strong. Review your paid media performance. Check your SEO progress. Look at conversion trends. Identify campaigns that deserve more budget and areas that need to change before Q4.

A strong Q4 strategy starts before Q3 ends, and VEA Technologies can help you turn your marketing data into a plan for the months ahead.

We’re proud to share that VEA Technologies has been named the Top Winner for Web Design and Development in ColoradoBiz Magazine’s Best of Colorado 2026 awards!

Even better? This marks our third time earning this recognition.

Best of Colorado is driven by nominations and votes from the Colorado business community, making this award especially meaningful to our team.

Thank you to our clients, partners, and everyone who continues to trust VEA. We’re excited to keep building websites that look great, perform even better, and create real value for the businesses behind them.

Your Google Business Profile is one of the most important pieces of your online presence, but it's not something you can set and forget.

Incorrect hours, outdated contact information, missing services, or unanswered reviews can all impact your visibility and cost you potential customers. Regular profile management helps ensure your business information stays accurate, builds trust, and gives customers the confidence to choose you over the competition.

Google offers more than one way to advertise, and understanding the difference can help you get more from your ad budget.

Performance Max reaches potential customers across:
• Google Search
• YouTube
• Display
• Gmail
• Discover
• Maps

Traditional Search campaigns, on the other hand, focus only on people actively searching for your products or services.

Performance Max isn't a ""set it and forget it"" campaign. Strong creative, accurate conversion tracking, quality audience signals, and ongoing optimization are still key to getting the best results.

The right choice depends on your goals, your audience, and how the rest of your marketing strategy works together.

Most roofing companies aren't struggling because they don't work hard. They're struggling because homeowners have more choices than ever.

In 2026, the companies winning more jobs aren't relying on one marketing channel. They're combining local SEO, Google Business Profile optimization, paid advertising, online reviews, automation, and consistent content to build trust before the first phone call.

If your lead flow feels inconsistent or your marketing costs keep climbing, it may be time to rethink your strategy.

Our latest blog breaks down the marketing tactics that are helping roofing companies generate more qualified leads and stay ahead of the competition.

What marketing channel has delivered the best ROI for your business lately?
https://veatechnologies.com/how-to-market-a-roofing-company-in-2026/

On-Premise Review Manipulation is one of the new policies that Google introduced in its April review policy. This now specifically prohibits pressuring customers for reviews at your on-premise point of sale. Instead, it's recommended to follow up with your customers via text or email after their transaction with your Google Business Profile review link.