Robar PR

Robar PR

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Internal and external marketing, global communications, public relations, events, media training.

Robar Public Relations is a global resource of creative thinking headquartered in Detroit. Founded in 2005 and led by Colleen Robar, the agency prides itself on energetic communications for clients of all sizes. Competencies include internal and external marketing, global communications, public relations, events, media training, corporate social responsibility, market research, branding and digital media. The majority of the agency’s work has focused on business-to-business companies, the media and the automotive industry.

Bosch Says the Truck of the Future Isn’t Electric—It’s Hybrid 09/28/2026

Bosch Says the Truck of the Future Isn’t Electric—It’s Hybrid One of the world’s biggest auto suppliers is embracing a “multi-lane” future, arguing plug-in hybrids—not just EVs—will play a major role for years to come.

Truck Of The Future Aim Of New Bosch Technology 09/23/2026

Forbes took to the hill yesterday and experienced "The Truck of the Future" at Bosch Mobility Experience Days in Flat Rock. Great working with Sara Locricchio, Tim Wieland and the entire Bosch Mobility team to pull this one off with 30 journalists from the Automotive Press Association.

Truck Of The Future Aim Of New Bosch Technology Auto supplier Bosch demonstrated technology it says will help create the truck of the future that will provide the same capabilities regardless of powertrain.

07/03/2026

Headed to Tigris tonight. Thanks for the great story Hour Detroit Magazine!

Tigris feels less like a café and more like your coolest friend’s apartment with the world’s best vinyl collection.⁠
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That’s exactly the idea behind the new all-day café and hi-fi cocktail lounge, which opened June 20 in Southwest Detroit behind Michigan Central and near the Riverwalk. The café/lounge is a partnership between music supervisor Fabian Halabou, Kenan Juska of the DJ duo Chances With Wolves, and restaurateur Jacques Driscoll of InLaws Hospitality.⁠
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Walk through the front door and you’ll find a bright, counter-service café with coffee, pastries, and shelves lined with vinyl. Dark wood tables and long, striped banquettes line the room. A sprawling collage by Juska from enlarged record artwork and portraits of favorite musicians unfolds across one wall.⁠
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“I had a friend describe it as two rooms in a house party,” Halabou tells Hour Detroit. “One place with two distinct sides to it that are connected.”⁠
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Full Article: https://www.hourdetroit.com/drinks-beverages/tigris-detroit-cafe-hi-fi-lounge/

05/06/2026

So proud to have CBS Detroit at the Detroit River Water Festival yesterday. Great water education experience for more than 400 students along the beautiful Detroit River at the Detroit River International Wildlife Refuge. Hosted by Friends of the Detroit River.

New Nordic-style outdoor sauna club opens on Detroit's east side 02/11/2026

I love my job.

New Nordic-style outdoor sauna club opens on Detroit's east side Islandview Sauna Club, a new Nordic-style outdoor sauna camp, offers wood-fired saunas and cold plunges in a rustic setting on Detroit's east side.

EV classic Broncos? Inside the Bay Area factory reinventing classic car 'restomods' 01/20/2026

Loved sharing this startup's story of turning an old naval shipyard into an auto manufacturing hub.

EV classic Broncos? Inside the Bay Area factory reinventing classic car 'restomods' Kindred Motorworks’ tech-driven process for restoring and modifying classic cars and trucks such as a Ford Bronco or VW bus with electric powertrains and modern handling and features has caug…

Belle Isle Conservancy unveils new brand identity, calling the island 'Detroit's backyard' 01/20/2026

Our press conference work with Belle Isle Conservancy and Lafayette American landed the key messages that Belle Isle is "more than a park," "Detroit's backyard" and "Detroit's cultural and recreational landmark" on all the major TV stations, Detroit News, Detroit Free Press, Planet Detroit, WWJ Newsradio 950, and WDET 101.9FM.

Belle Isle Conservancy unveils new brand identity, calling the island 'Detroit's backyard' The Belle Isle Conservancy unveiled a new brand identity on Tuesday and is now calling the island "Detroit's backyard."

Why One of England’s Richest Men Spent $2 Billion to Make His Dream Car 02/14/2025

Great story on the INEOS Grenadier in Esquire!

Why One of England’s Richest Men Spent $2 Billion to Make His Dream Car Sir Jim Ratcliffe created his own car company from scratch to build the ultimate off-road SUV. On a punishing seven-day safari trek across South Africa and Botswana, the INEOS Grenadier passed every test imaginable—well, almost.

Ypsi secures funds to remove aging Peninsular Dam in 2026 01/18/2025

After decades of debate, it is exciting to finally see the progress with the Peninsular Dam project. Congrats Huron River Watershed Council! Great story in Concentrate by Sarah Rigg.

Ypsi secures funds to remove aging Peninsular Dam in 2026 The Peninsular Dam over the Huron River in Ypsilanti is one step closer to being removed after the city received a $7.5 million grant from the National Fish and Wildlife Foundation’s National Coastal Resilience Fund.

Drinking with dogs event wraps up with Halloween party at Corktown brewery 10/22/2024

I wonder if President Barack Obama will stop by on his way to the rally tonight?!! Canine To Five’s over the top Halloween party is this evening at Batch Brewing Company with music spun by Nick Austin, lots of delicious food and drink and of course, pet costumes! See adorable adoptables too from Michigan Humane.

Drinking with dogs event wraps up with Halloween party at Corktown brewery Canine to Five wraps up Drinking with Dogs event with its annual, Halloween event that features a pet costume contest.

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