98Forward
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We build strategies, craft stories, shape narratives + move brands and leaders Forward.
📍 Detroit HQ → Nationwide
✉️Work with us: [email protected]
98Forward
IS A DETROIT-BASED BLACK OWNED COMMUNICATIONS AGENCY THAT EXECUTES INTEGRATED AND STRATEGIC CAMPAIGNS THAT RESONATE WITH OUR CLIENTS' INDUSTRIES AND THEIR AUDIENCES. WE ARE RESPECTED FOR OUR SKILL AND INTEGRITY AND DEDICATED TO OUR CLIENTS AND OUR COMMUNITY. Formerly Berg Muirhead and Associates, 98Forward builds on the foundation established by its founders with a 20-year track record of successfully serving clients. While we serve clients globally, it’s 98Forward’s philosophy to not simply work from Detroit, but to be deeply ingrained in our community. Our clients benefit from our intentional, relationship-driven philosophy. It’s our team of industry experts that all abide by 98Forward's relationship-driven philosophy that drives our clients’ results.
Yesterday the 98Forward team joined our client Boys & Girls Clubs of Greater Detroit on Belle Isle to lead public relations and storytelling the Metro Detroit Youth Day kick-off event.
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Thousands of Detroit youth and families showed up for interactive experiences that got them excited for the upcoming school year and exposure to educational opportunities.
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This work happens in partnership with the City of Detroit, Belle Isle Conservancy, Detroit Riverfront Conservancy, Eastern Market, Joe Louis Greenway, Michigan Central, the Sean Anderson Foundation, Michigan Department of Natural Resources and Usher’s New Look.
The Mackinac Policy Conference was full of movement, meaningful conversations, and the kind of in-between moments that make this event special.
Across three days, our team moved through Media Row, policy panels, client conversations, island moments, and rooms filled with business leaders, policymakers, civic voices, and partners working to shape Michigan’s future.
Thank you to the Detroit Regional Chamber for bringing together the people and ideas shaping what’s next. We’re already looking forward to next year.
06/02/2026
This year’s Mackinac Policy Conference did not disappoint ✨
Last week, the 98Forward team had the honor of supporting Song Foundation, Focus: HOPE, Public Lighting Authority, Global Strategic Supply Solutions, Boys and Girls Club of Greater Detroit and Michigan Black Business Alliance at the Mackinac Policy Conference.
It was a week full of client wins, powerful conversations, and meaningful connections.
We showed up with intention to amplify our clients’ voices, deepen partnerships, and help move Michigan forward.
05/19/2026
Please join us in wishing our owner, presideni & CEO Marilyn Horn, a very happy birthday!
We’re grateful for your leadership and the vision you bring to our work every day. We hope your special day is filled with happiness, love, and well-deserved fun. Wishing you a year ahead full of continued success, new opportunities, and meaningful moments.
05/04/2026
Last week, 98Forward was proud to be present at Wayne State University's 21st annual PRSSA Breakfast (Wayne State PRSSA), where we continue our commitment to the next generation through the Berg Muirhead Scholarship for Public Relations Student Advancement.
Established in honor of our founders, Bob Berg and Georgella Muirhead, this scholarship supports public relations students who demonstrate academic excellence and a clear commitment to shaping the future of our industry.
As we mark 10 years of our scholarship investment in emerging talent, we remain focused on building a stronger, more representative pipeline of communicators and leaders right here in Detroit. Congratulations to our Berg Muirhead Scholars and all of this year’s awardees!
We’re proud to share that Focus: HOPE was featured on WDIV Local 4 / ClickOnDetroit.
Director of Food Programs, Frank Kubik, sat down to discuss how Focus: HOPE, in partnership with Accounting Aid Society, is providing no-cost tax filing assistance to the community.
Together, they highlighted the growing need for accessible financial support and how this service is helping families navigate tax season with confidence.
We’re proud to share that Summer Discovery was featured on FOX 2 Detroit.
Senior Director of Youth Opportunity at United Way for Southeastern Michigan, Adam Kind, joined Dr. Randy Speck, Superintendent of Education Management & Networks, and Summer Discovery participant Alhassan Garrah for a conversation with Lee Thomas on The Noon.
Together, they shared how Summer Discovery’s engaging, no-cost programming is creating hands-on learning experiences for students across Wayne, Oakland, and Macomb counties.
Enroll now: https://www.summerdiscoverymi.org/
A few words can say a lot, but together, they tell a bigger story.
As we close out Women’s History Month, 98Forward collaborated with Wayne State PRSSA to amplify the voices of emerging communicators who will shape the future of our industry.
This partnership is purposeful. Because investing in the next generation of women in PR isn’t optional, it’s necessary.
And we’re proud to be part of that work.
A few words can say a lot, but together, those words tell a bigger story.
This Women’s History Month, we’re celebrating the creativity, perspective, and leadership women bring to the communications industry every day.
03/24/2026
Behind every message, campaign, and story is a communicator shaping how the world understands it.
This Women’s History Month, we’re recognizing the legacy and leadership of Black women in public relations whose voices, strategy, and vision have helped define the industry.
Their words continue to shape how we communicate, advocate, and lead.
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4219 Woodward Avenue , Ste 203
Detroit, MI
48201