Display Group

From race car to rock star. 🎸🏁

When NASCAR’s experiential agency, The Guru House, wanted to create a fan experience that celebrated both NASCAR and The Rolling Stones’ latest music, they turned to Display Group.

We transformed a retired NASCAR test vehicle into the Show Car Listening Experience. The vehicle became a fully immersive, lounge-style environment complete with custom lighting, vibrant graphics, plush interiors, and Rolling Stones memorabilia.

Fans selected songs using the stick shift, controlled volume with the gas and brake pedals, and watched as custom dashboard graphics, LED lighting, and instrument gauges synced to their music choice.

A one-of-a-kind activation that put fans in the driver’s seat of the ultimate NASCAR-meets-rock-and-roll experience. 🤘

New office dog alert! 🐾

Meet Tucci, the newest member of the Display Group family. He’s already found his favorite seat and looks right at home.

Help us give Tucci a warm welcome! 💙

What happens when golf, Detroit culture, and experiential design come together? ⛳️

For the 2026 Rocket Mortgage Classic, Display Group partnered with Supper and NO HOT ASHES to bring the Rocket Dream Nine to life, a custom mini golf experience celebrating Detroit’s music, food, architecture, and creative culture.

Full, prestigious golf event. Three fan activation zones. One experience built for Detroit.

Click the link to see how it came together 👇

https://displaygroup.com/case-studies/rocket-mortgage-classics-dream-nine/

Rocket Mortgage Classic's Dream Nine Rocket Mortgage Classic's Dream Nine | Display Group

Who’s ready for some football? 🏈

With the NFL season kicking off, we’re taking a look back at one of our recent projects: Detroit Lions Media Day 2026.

Display Group helped bring the Media Day environment to life at the Lions’ training facility in Allen Park, creating a set built for the cameras, the players and the moment.

Another Detroit experience we were proud to help build.

Built by People. Built In-House. Built for the Experience.

Go Lions! 🦁🏈



Check out the case study at:
https://displaygroup.com/case-studies/detroit-lions-media-day/

Display Group is a custom fabrication and experiential production house that partners with agencies and brands to bring ambitious ideas to life.

From concept through fabrication, production, installation, and ex*****on, we craft experiential marketing solutions built to engage audiences and create memorable brand experiences.

Built by people. Built in-house. Built for the experience.

Join us in celebrating our three summer interns, Ally, Madi and Natalee.

Our staff has had the privilege of watching all three grow professionally, develop new skills, and make meaningful connections and contributions to our Display Group team. We are excited to see what the future holds for these three talented individuals.

Happy National Intern Day!

For years, Display Group has been proud to support one of Detroit's most beloved institutions. This year we stepped up as the Presenting Sponsor of the Pewabic House & Garden Show, June 4-7 at Pewabic Pottery on East Jefferson.

Now in its 36th year, the House & Garden Show is Pewabic's biggest fundraiser, supporting over 122 years of ceramic artistry and making in Detroit.

Our team provided furniture, custom shelving, faux hedges, and lighting throughout the event space, helping set the scene for a weekend that draws ceramic artists from across North America, thousands of guests, and a community that genuinely cares about keeping this place going.

Pewabic is a Detroit original. Happy to do our part. A special shout-out to Amanda from Pewabic for creating the memorable dandelions decor!

Congratulations to Cranbrook Schools on the success of the third annual Window to the World gala, raising more than $1.2 million in support of students, faculty, and campus initiatives. The energy, creativity, and community impact throughout the evening were truly inspiring.

A big thank you to Tola Events for bringing Display Group in to help bring this immersive experience to life at The Department at Hudson's in Detroit.

Our team was proud to provide the full AV experience along with custom décor and fabrication throughout the event, including silent auction environments, branded bar wraps, custom displays, and experiential event elements inspired by the historic Hudson’s department store concept.

These are the kinds of projects that we love being part of: immersive environments that create connection, storytelling, and impact.

Select images courtesy of Cranbrook Schools.