Push the Envelope PR

Class is in session at MOIRA Beauty School 📚💄
For MOIRA’s CVS launch, creators settled in at mirrored makeup stations with a PR box at every seat, a teacher up front and a coffee bar pouring the ExtraCare-amel latte. Our team loves a launch theme that gives creators something to film and shoppers somewhere to go, and this one ends at CVS.

🏆 Allure Best of Beauty 2026 Awards.
It’s one of more than 440 awards PTE has secured for its brands. Wins like this help with AI Discoverability, stronger shopping search, conversion and brand trust.

Account Director Christie’s favorite placement of September 🏆 Rēphr’s LC 02 Synthetic Petit Complexion Brush was named Best Bronzer Brush in the Allure Best of Beauty 2026 Awards.

Christie called it a proud PR moment, and the whole PTE team is celebrating with her. Congratulations to the Rēphr team on a well-earned win.

Pack PR boxes with us for Musely ✨
Our team plans every mailer around what happens after it’s opened, and for this one that means a real conversation with the people behind the science.

Money can’t buy happiness… but it can buy great PR. ☕️🌸

The headlines still have to be earned, though. That’s the fun part.

Every great placement starts long before the article goes live: the right story, the right editor, the right moment and a lot of follow-through. It’s what turns a beautiful product into one people read about, trust and want to buy.

Two decades in, it’s still our favorite kind of shopping. 😉
Beauty, wellness, fashion and lifestyle PR since 2006.

📩 Tell us about your brand. Link in bio.

Exosomes are all over hair care right now, so ELLE went to the experts to sort what’s real from what’s hype.

One of them was our client Dr. Jeffrey B. Wise, a double board-certified facial plastic surgeon and hair restoration specialist, who shared his expert commentary on exosomes and hair growth.

There’s more on the way for another PTE client, Fantastic Fungi. Editors at Women’s Health, TIME and Byrdie are testing their sleep capsules as they put together this year’s holiday gift guides, and we’ll post the coverage when it runs.

Our PR manager Enisa has the full rundown in the video.

Two updates from the PTE team, one live in ELLE and one about to land for Holiday Gift Guides in Time, Byrdie and Women’s Health

Our client Dr. Jeffrey B. Wise, a double board-certified facial plastic surgeon and hair restoration specialist, shared expert commentary with ELLE on exosomes and hair growth. It’s one of the biggest trends in hair care right now, and ELLE brought in a dermatologist and two plastic surgeons to sort fact from hype.

For our client Fantastic Fungi, editors at Women’s Health, TIME and Byrdie are sampling their sleep capsules for upcoming holiday gift guides. Fingers crossed, and we’ll share when the coverage runs.

Enisa, our PR manager, walks you through both in the video.

Great product or great story. Our co-founder and President Sabrina DiBella picked great story, and it’s the answer we’d put in front of every founder first.

Editors see great products all day. What gets one written about is a reason to cover it right now, and that’s the part a lot of brands skip when they send samples and hope for the best.

The other 12 answers in this This or That: PR Edition cover which journalist to pitch, why a 15% affiliate commission beats 5%, and whether Vogue or your own website should be the one calling you the best. They’re the same calls our team makes every day for beauty, wellness, fashion and lifestyle brands.