Liquid Advertising

Today, our US office is closed to commemorate a pivotal moment in American history: the end of slavery. Let’s take this day to celebrate freedom, resilience, and the ongoing pursuit of equality. 💛❤️💚🖤

We’re officially ThinkLA Idea Award 2026 Winners! 🧠💡🏆

Last night at the Beverly Hilton in Los Angeles, we celebrated an unforgettable win, taking home the Best Entertainment Campaign award for our ARC Raiders! Huge thanks to our brilliant partners at Embark Studios for making this possible. And we’re just getting started; here’s to many more victories for ARC Raiders!

Happy Pride! 🏳️‍🌈 🌈

In celebration this month, we’re highlighting some of the LGBTQ+ video game characters who bring diversity and authenticity to the worlds we love 🕹️ ❤️.

From fierce heroes to heartfelt stories, these characters help make gaming a place where everyone can feel seen. Who are your favorites?

This year’s PlayStation Connect Conference was held at the Waterfront Beach Resort in Huntington Beach, where Liquid Media Team members Ian, Phil, Maria, and Pedram joined for an afternoon of networking, breakout sessions, industry panels, and Pacific Ocean views. 🌊

Attendees got an early look at advertising opportunities being developed across Sony Interactive Entertainment and its sister Sony organizations, and the day ended on a high note with a Social Mixer by the pool, where our team mingled with clients, PlayStation reps, and other familiar faces! 💧🕹️

Friday’s Summer Game Fest served as a dynamic showcase of gaming culture, community, and next-gen content. 😎🍉👾 It was an electrifying celebration that ignited fan engagement and hype for major reveals like Stranger Than Heaven with Tupac, TMNT: The Last Ronin, Guild Wars 3, Resident Evil: Veronica, Final Fantasy VII: Revelation, and more.

We kept the momentum going by hosting an exclusive happy hour after the show for our clients and vendors, celebrating the announcements and raffling away exciting prizes. 🎁🎟️

We also attended IGN Live over the weekend, where we experienced hands-on demos, developer panels, and exclusive previews. And to top it all off, we just got back from SGF Play Days yesterday, getting hands-on with upcoming titles and connecting directly with industry insiders.

As a game marketing agency, we take every opportunity to immerse ourselves in industry events like these, ensuring we stay ahead of emerging trends and stay in tune with what’s next for gamers and developers alike. Especially during the most game-hyped months of the year! ☀️

Just wrapped an incredible TwitchCon Rotterdam with Warsaw teammates Sebastian Studentkowski and Krzysztof Zaryczny! 🎮🇳🇱

They noticed this year’s event was packed with mostly Gen Z and Millennial creators and consumers, and explored every stage, like the epic E-Sports stage where League of Legends & GeoGuessr tournaments took place. There was also a dedicated Minecraft zone packed with mini-quests and game demos.

The biggest news: TwitchCon Europe is headed to Berlin next year, May 22–23, 2027. 🇩🇪

We look forward to what 2027 has in store!

Our Employee Spotlight for June 2026 is Andrew Wilks-Millard, our Junior Software Engineer!

Andrew is close to completing his first year at Liquid Advertising, with his favorite project so far being our internal web app. 📱🧑‍💻

He’s excited about what’s in store for AI-driven dialogue in video games and has a passion for football, hiking, and, of course, gaming in his free time. 🏈🥾🎮

Read more about the variety of games he plays and his favorite one of all time, a popular favorite. 🪖

Congratulations to Mailo, our May 2026 Pet of the Month! Mailo is the beloved companion of our Media Operations Specialist, Rodolfo Gonzalez. 🎉 🐶

Since joining Rodolfo’s family in 2020, right in the heart of the pandemic, Mailo has brought unwavering loyalty and joy. His cheerful, energetic, and playful spirit lights up every room he enters. Whether he’s chasing his favorite orange toy balls or joining in for long walks, Mailo’s zest for life is contagious. 🟠 😄 🦮

He’s also a wonderful source of comfort during anxious moments, always ready with a wag or a cuddle to lift spirits. 🦴 🐾

Our May newsletter is here, and we have some exciting top stories to share 🎮 📰🚨:

🏈🌎 Netflix to Secure 3 NFL Games and Expand Ad Plan to 15 Countries
🏠💻 YouTube Positions Itself As Home for Digital Franchises
🤝 💵 Publicis Groupe Acquires LiveRamp

🔗 For the full breakdown, visit https://liquidadvertising.com/work/monthly-news-roundup-may-2026/