LO:LA

Out and about 😊

Last Friday evening, El Segundo Creates officially launched.

And it was lovely to see something that began as an idea become part of the city itself.

El Segundo Creates was built around a simple reframe:

El Segundo doesn’t fund art.
El Segundo invests in place.

Because as a city grows, the opportunity isn’t simply to add more.

It’s to make sure growth adds something back.

Something visible.
Something shared.
Something lasting.

El Segundo Creates gives that ambition a name, an identity, and a platform, celebrating creativity while helping ensure the city continues to feel unmistakably like El Segundo.

From strategy and story to identity and launch, we’re very proud to have helped bring it to life.

Culture is what makes a place matter.

This is the bit we love.
An idea moves from the page, the crew brings it to life, and suddenly it all feels real.
A little behind-the-scenes.

This is the thought we founded LO:LA on.
It felt important then.
It feels even more important now.
The more technology can do, the more valuable it becomes to be human.
Happy Friday. ❤️

Proud moment for LO:LA.

Our work for Know Wellness has won an Award of Excellence at the 32nd Annual Communicator Awards.

The Award of Excellence is the competition’s highest honor, recognizing work that stands among the best in the field.

For us, this one means a lot.

Know is a brand built around something deeply personal: giving people clearer access to their own health, their own data, and their own decisions. Our job was to turn that idea into a brand that felt smart, human, credible, and easy to believe in.

A huge thank you to the Know Wellness team for trusting us to help shape the story, strategy, and system behind the brand.

Because the best communication doesn’t just explain what something is.

It helps people understand why it matters.

The world is noisy.
Good brands don’t add to it. They cut through it.

Brand love, in your hand. 🖤
At LO:LA, we build brands people don’t just notice. They carry them.