Zoyes Creative

We partnered with Mavrek to create a brand for Belmora, a 46-residence mixed-use project in Chicago’s Lakeview neighborhood.

Drawing from Belmora’s boutique contemporary interiors and Lakeview’s historic architectural character, the identity balances old and new through a refined wordmark, deep, vibrant color palette, organic forms, and wabi-sabi inspired textures.

The result is a brand that feels inviting, distinct and connected to its surroundings.

See the full project here → zoyescreative.com/work/belmora

New vacation spot just dropped.

Norstead is a one-of-a-kind destination where intentional luxury meets the beauty of northern Michigan. This secluded, design-forward retreat invites guests to unplug and unwind while exploring the Leelanau Peninsula.

We worked with the Norstead team to launch a brand inspired by the property's distinctive architecture, cozy Scandinavian vibes, and raw natural beauty.

Needless to say, we can't wait to visit.

Book your next getaway at their brand new website: https://staynorstead.com/

Years in the making, Grand Rapids' Acrisure Amphitheater is officially open, marking a major milestone in the development of the city’s entertainment landscape.

When we were brought in to develop the signage and wayfinding, our goal was to create a system that feels intuitive, cohesive, and rooted in a strong sense of place for every visitor. The design unites brand with architecture. Bold icons and bilingual signage complement the modern structure, while also maximizing function within this new cultural landmark.

This project also marks an exciting expansion of our presence in Grand Rapids. It was a pleasure collaborating with the teams at Progressive Companies and Valley City Sign to help bring this bold new entertainment destination to life!

Alongside LG Group, Zoyes developed a rendering suite to match the spirit of Marston, capturing the detailed intention behind every space, from the chevron-like geometry of the exterior to the organic curves of the lobby ceiling. Warm wood tones, handmade tile, layered rugs, and locally curated art render with the same tactile richness they carry in person, grounding each space in the neighborhood's storied character. The result brings Marston to life as a one-of-a-kind destination rooted in the rhythm of Nashville.

Check out the full project page here → https://zoyescreative.com/work/marston/

Long defined by its musical heritage and southern hospitality, Music Row is one of Nashville’s most iconic neighborhoods.

Today, Marston embodies that same creative pulse, honoring the city’s vibrant spirit with a blend of contemporary design, soulful materiality, and hospitality-inspired spaces.

Reflecting both the architectural vision and the city’s legacy, we positioned Marston as an urban oasis for folks who want to put roots down in a growing city—a place for true stillness, creativity, and belonging. Leading with a hospitality-first sensibility, we brought in rich tones like Merlot and Copper, developed a typographic system full of character and elegance, and designed a flexible library of logos inspired by the artful design and authentic character of Nashville. The result is a brand identity that that feels thoughtfully curated, genuinely warm, and confident enough to let luxury speak for itself.

Check out the full project page here → https://zoyescreative.com/work/marston/

A glimpse into the future of soccer in Detroit.

We teamed up with Detroit City FC to create a detailed architectural model of their future home, AlumniFi Field. The model is designed to capture every angle of the fan experience, from luxury suites to the pitch-side supporters section that keeps the heartbeat of DCFC front and center on matchday.

See the full case study on our website.

Presentation Center by Disbrow Iannuzzi
Architecture by HOK

Yesterday marked the preview party for the official launch of Detroit City FC's new AlumniFi Stadium initiative, and we're proud to have been a part of it.

Our FORM team was brought in to create a scale model of the new stadium, helping supporters, stakeholders, and community members visualize the future of this exciting project. Exciting momentum for DCFC and the City of Detroit!

Check out the video below for a look at the event and the vision behind the new stadium featured on Detroit.

https://lnkd.in/gVeFANkx

Stay tuned for a full case study coming soon!

LinkedIn This link will take you to a page that’s not on LinkedIn