ProFusion Web Solutions

Platforms are actively prioritizing video in their algorithms right now, which means accounts that show up with video regularly tend to get pushed in front of more non-followers than accounts relying purely on static posts. The compounding effect matters here too. One video rarely moves the needle, but a consistent cadence signals to the algorithm that your account is worth surfacing repeatedly, which is where the real reach gains tend to show up over time.

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Swipe through to see 5 types of video content every small business should be using.

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There's no universal number when it comes to posting videos, but what matters more is consistency relative to your own capacity. A business posting one solid video a week, every week, will outperform one posting five videos in a burst and then going quiet for 2 months. Platforms reward accounts that show up reliably, and audiences build a habit of expecting your content on a rhythm, not a random schedule. Start with a frequency you can actually sustain long term, then scale up once that rhythm feels easy to maintain.

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If you missed this webinar a couple of weeks back, we recorded it and put it on our blog for you to watch at your own convenience. Patrice put together a breakdown of how small businesses should be using reviews and testimonials, and it's definitely worth the watch!

Head to our blog to check it out.
https://profusionwebsolutions.com/how-small-businesses-should-use-reviews-testimonials/

Timing matters here as much as the testimonial itself. A glowing review buried on a separate page does far less work than one placed right where someone is deciding whether to click. Seeing proof that someone else had a good experience at the exact moment you're asking them to act removes hesitation right when it matters most, which is why placement can move the needle more than the review's content alone.

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Every extra link, extra offer, or extra distraction on a page is a chance for a visitor to leave without doing the one thing you actually need them to do. High performing landing pages are ruthless about this: no main navigation, no competing offers, nothing pulling attention away from the single action the page exists to drive. It feels restrictive to build, but it's exactly why it converts better than a page trying to accomplish five things at once.

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Swipe through to see what a high converting landing page actually looks like & head to our website to learn more about how we can help.
https://profusionwebsolutions.com/

Before assuming your traffic isn't interested, check whether the form itself is the problem. Broken submit buttons, confusing field labels, or forms that don't work properly on mobile can quietly kill every submission before a visitor ever gets a chance to reach you. It's also worth checking your spam folder. Submissions sometimes go through just fine and simply never get seen. A technical fix is often faster and cheaper than a redesign, but you have to know where to look first.

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Thank you, Jamie, for the kind words. Hearing that our attention to our clients stands out means a lot to us, and it's exactly the kind of partnership we aim for with everyone we work with.

Your Google Business Profile carries more weight in local search rankings than most business owners realize. It's often the first thing potential customers see, even before they land on your website.

Keeping it updated with accurate hours, photos, and consistent information can directly affect whether you show up when someone nearby searches for what you offer.

Head to our website to learn more about how we can help.
https://profusionwebsolutions.com/request-an-estimate/