Local Wisdom
We believe excellence in digital communications locally creates strong connections globally. Local Wisdom makes digital personal.
Our savvy designers, copywriters, and developers harmonize our clients’ key messages with elegant designs and powerful technologies. We can augment a brand’s current digital capabilities, or build a stunning ecosystem entirely from scratch. Whether we design a website or intranet, mobile app or VR experience—or anything in between—together we help clients take on tomorrow. We were founded in 1999 by four Rutgers computer scientists in a basement in Somerset, NJ. Today, we’re a team of artists, coders, gamers, sports fans, pet lovers, and musicians in the artist haven of Lambertville, NJ. We’re a tech-driven agency with a big heart—where love is coded pixel by pixel, and “work” and “play” are often the same. Like our page for the latest blogs and announcements, or visit localwisdom.com for more information.
During her and her husband's layoff meeting, management kept saying: "This is the hardest thing we've ever done in our career."
And she's sitting there thinking: you just wiped out my household income and this is hard for YOU?
This is a clip from our very first episode of "Why Does It Feel So Wrong to Be Human at Work?" In this episode, our executive producer and editor Bree Bartos reads Pinaki Kathiari and Chris Lee a Reddit post about OP's workplace asking them to train their replacement after OP was laid off as well as shares her own experience getting laid off in April 2025.
Watch the full episode: https://bit.ly/4u3V5z6
Ellen Griley made a point on our podcast this week that reframes almost everything about how we think about internal communications: we write our messages as if the person on the other end will open them with 100% cognitive and emotional capacity.
They won't. Nobody does. They're opening your email in the middle of a hard day, worried about something else, already carrying more than you know.
And when we make that assumption, we skip all the helpful work. We don't meet people where they are. We just send the thing.
Listen to the full episode of "Why Does It Feel So Wrong To Be Human at Work?" on all platforms:
- YouTube: https://bit.ly/49tzNn6
- Spotify: https://bit.ly/49ufgik
- Apple Podcasts: https://apple.co/4vccerb
- More: https://bit.ly/4vfXzvd
06/15/2025
To all of the fantastic fathers, father-figures, mentors, protectors, and caregivers: Happy Father’s Day! Thank you for making life steadier, braver, and more meaningful.
06/11/2025
ATTN: IC folks… To create win-win-win scenarios, you’ll need everyone on the same page and working toward the same goals or mission that everyone believes in.
That means you’ll need to secure buy-in from leadership and make a business case.
Below are 6 questions to answer as you perfect your pitch:
⚾ “What problem are we solving, and why now?” Frame the urgency and relevance clearly
⚾ “How does this align with our business goals or strategy?” Tie your pitch to the bigger picture.
⚾ “What will success look like and how will we measure it?” Paint a clear picture of outcomes.
⚾ “What are the risks of NOT doing this?” Highlight what’s at stake if you don’t act.
⚾ “What resources will we need?” Show that you’ve thought it through.
⚾ “How can we make this easy to say yes to?” Simplify the path to approval with a compelling ask.
What else should we add to this lineup?
06/04/2025
As we close out our values series, we end on a month-long celebration of our value, “Win-Win-Win Scenarios Preferred” -- because life is better when we all win together.
Next time you’re making a big decision, apply the “win-win-win” filter and ask yourself 3 questions:
🤝 Is it a win for you and the team?
📈 Is it a win for the client?
🏢 Is it a win for the business and your community?
Is there a way in which we all thrive? If the answer isn’t “yes” all around, pause and rethink, “Is there anything we can do to make it so that we all ‘win’ together?”
06/02/2025
We’re celebrating the LGBTQ+ community not just for the strides made, but for the strength, brilliance, and authenticity that show up every day.❤️ 🧡 💛 💚 💙 💜 At Local Wisdom, we believe in creating space where everyone is seen, valued, and empowered to live and work as their full, authentic selves – without fear and without barriers.
05/31/2025
Working within a demanding career, trying to show up fully for her family, and saying yes to everything.
A few years ago, Local Wisdom teammate Kelsey Buckholtz found herself pushing far beyond her limits. She had reached complete exhaustion and knew something had to change.
To close out Mental Health Awareness Month, Kelsey shares with us three transformative lessons about mental health, boundaries, and reclaiming control over one’s life within our newest blog post, “Burnout Isn’t a Badge of Honor: Here’s What Helped Me Heal”.
🔥 If you’ve ever found yourself feeling far beyond burnt out, then this blog may help you find a path through the ashes – read more here: https://buff.ly/2VUn2xT
05/29/2025
Kudos to Maggie Wang, our Employee Spotlight recipient for May! Maggie is our smooth and steady Sr. Web Developer whose artistic mind and brilliant creativity amaze the rest of our team. Her work ethic is off the charts and impresses us daily with how seamlessly she meets every deadline, adapting through whatever twists and turns are thrown her way.
On top of that, Maggie's joyful demeanor consistently brings a smile to the faces of everyone she works with. As one of our longest-tenured LWers, we couldn't be happier that Maggie has spent nearly two decades on our team! Congratulations on this well-deserved recognition, Maggie!
05/26/2025
Today, we pause to honor the courageous individuals who gave their lives in service to our country. Their sacrifice is not forgotten and their legacy lives on in the freedoms we hold dear. With deep gratitude and respect, we remember them this Memorial Day.
05/21/2025
“I’ve got your back” -something often overheard at Local Wisdom
Some people won’t ask for help… but that doesn’t mean they don’t need it. This encourages proactive support.
Here are 4 ways to be a “lighthouse” for your teammates.
💡 Host weekly “Buddy Brainstorms” or “open hang hours” on your calendar – you can tackle a project or simply enjoy water cooler chats.
💡 Share a reminder – it’s as easy as saying, “I’ve got space to brainstorm… any takers?”
💡 Set an example – let others know when you felt stuck and how support helped.
💡 Listen more than you talk – giving space and learning from others is invaluable.
Be visible. Be steady. Be someone’s guiding light!
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