Align My Practice
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Align My Practice provides expert practice management consulting, team coaching & recruiting.
Oh wow—I had the BEST time as a guest on my new friend Marty’s Best Ortho Podcast! 🎙️. Make sure to check out Marty’s YouTube channel too!
https://www.youtube.com/watch?v=Him2BBPkFtQ&t=1342s
https://bestorthointown.com/podcast
We started out talking about TC conversion... and somehow ended up talking about just about EVERY role in the orthodontic practice! Leadership, systems, accountability, team development, the patient experience—we covered SO much!
If you’d like to learn a little more about me, what we do at Align My Practice, and how I support orthodontists and their amazing teams to elevate in their roles, strengthen their systems, and grow their practices, check out our conversation!
🎧 It’s just under 40 minutes—perfect for your drive to the office tomorrow!
Here you go!
Thanks so much, Marty, for the invite! It was so great getting to know you and chatting about all things ortho! 🧡
Happy Wisdom Wednesday! 🧡
Let’s talk about CULTURE.
It’s a buzzword we hear all the time—and yes, creating an amazing team culture is SO important. Your team needs to feel valued, appreciated, connected, and aligned around a shared purpose.
But what about your patient culture? 👀
And I’m not just talking about an amazing welcome or a fun debond celebration. What are you doing to create connection, fun, and memorable moments in the thick of treatment?
Want a solution? Let me brag on my friends over at Culturello! 🙌
They help practices infuse fun, authenticity, connection, and CULTURE into the experience—not only with your patients, but with your team and your professional referral partners, too.
Because the goal shouldn’t just be a happy patient with a beautiful smile.
✨ Turn those patients into brand ambassadors for LIFE.
Want to learn more? DM me “CULTURE” and I’d be happy to make an introduction!
10/05/2026
𝗖𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲 𝗳𝗼𝗹𝗹𝗼𝘄𝘀 𝗶𝗻𝘀𝘁𝗿𝘂𝗰𝘁𝗶𝗼𝗻. 𝗢𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗳𝗼𝗹𝗹𝗼𝘄𝘀 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴.
When your team understands why a system matters, they’re more likely to take ownership, stay engaged, and be part of the process.
𝗚𝗶𝘃𝗲 𝘆𝗼𝘂𝗿 𝘁𝗲𝗮𝗺 𝘁𝗵𝗲 𝗪𝗛𝗬, 𝗮𝗻𝗱 𝘄𝗮𝘁𝗰𝗵 𝘁𝗵𝗲𝗺 𝗼𝘄𝗻 𝘁𝗵𝗲 𝗛𝗢𝗪.
💬 What’s one system your team could better understand?
10/01/2026
A huge THANK YOU to Dr. Chung at for your partnership and for investing in your incredible TCs — Kathy, Amanda & Eva! 🙌
Dr. Chung wanted to empower his amazing TC team, and BOY were they on it! They brought so much energy, excitement, engagement and feedback to their customized TC Excellence Master Class. What an incredible day!
We are honored to partner with you and can’t wait to watch this team continue to elevate! LET’S GO! 🚀
And three cheers for our Senior Consultant for always coaching with so much enthusiasm, passion and energy!
WHAT A DAY! 🧡
Happy Wisdom Wednesday! 🧡
Your tip today? Come see me this weekend in beautiful Monterey at PCSO WOCON! 🎤🌊
Align My Practice is a proud sponsor this year, and I’m so honored to be speaking Saturday morning on:
Closing the Gaps: Streamlining Your Call → Consult and Consult → Contract Workflows
We’re talking about those little gaps in the new patient journey that can turn into missed opportunities, missed starts, and missed revenue—and how to tighten up your systems from that very first phone call all the way to YES! 🙌
A huge thank you to my friends at Adit for sponsoring my lecture and allowing me to showcase some pretty amazing technology along the way!
And make sure you stop by the Align My Practice booth to say hi! 👋 We’ve got a WOCON show special, some cool swag, and I’d absolutely love to see you!
See you in Monterey! 🧡
Pacific Coast Society of Ortho Adit
https://www.pcsortho.org/annual-session/
09/28/2026
Last week, Align My Practice Senior Consultant had an AMAZING couple of days working via Zoom with this dynamic duo, Heather & Camille, from —one of our amazing VIP clients! 💕🙌
These ladies completed our Orthodontic Insurance & Financials Mastery Course, and they were SO great to work with! Heather and Camille hold the roles of TC and Scheduling Coordinator, and they’re both stepping up to take ownership of the practice’s insurance and financial systems. We focused on building their confidence, strengthening their knowledge, and helping them truly OWN this part of their roles. 💪
From confidently communicating financials with patients to minimizing delinquent accounts, send and track claims, understanding reports, creating accountability, and maintaining healthy financial systems—we covered ALL the things! 📊✨
Ladies, thank you for showing up ready to learn, ask questions, and grow. We loved working with you and can’t wait to continue supporting you as you implement these systems and build even more confidence! And thank you, , for leading another amazing training!
09/25/2026
Are you converting at 80%? 👀
Our AMP-trained TCs average 80% conversion. Industry average? 69%.
So… where does your TC fall?
If they’re not hitting 80%, it may not be about their ability. Sometimes it’s the process around them.
Patients bouncing from person to person. Unclear handoffs. Waiting on the doctor. No ownership of imaging or records. Patients leaving without scheduling.
These little workflow gaps can have a BIG impact on conversion. And consultation flow is just ONE of the many areas we tackle in our TC Excellence Master Class.
✨ LIVE VIRTUAL TC COHORT
📅 December 4 | 8:30 AM–3:30 PM PT
💻 LIVE via Zoom
💰 ONLY $825 (regularly $925)
✨ 2nd & 3rd TCs 50% OFF
Includes a 150-page TC Playbook + 3 months of support.
This is the perfect time to raise expectations, elevate performance and build confidence—finish Q4 strong and head into 2027 with your TC performing at their peak. 🚀
Join TCs from across the country for this collaborative LIVE training!
⭐️ Dozens of 5-star Google reviews — swipe to see a few! ➡️
Space is limited. DM “TC EXCELLENCE” to reserve your seat.
OrthoFi Marla Merritt-Kile
09/24/2026
Stuck on what to post for your practice? 📱 Save this one for the next time you’re staring at a blank content calendar!
Here are 5 easy places to start:
✨ Daily routines & life in the practice
✨ Educational tips for patients
✨ Behind-the-scenes moments
✨ Before & after transformations
✨ Answer the questions your patients are already asking
Your practice has SO much content happening every single day—you just need to know how to recognize it, capture it, and turn it into content that connects. 🙌
Want to take your practice marketing to the next level? Ask us about the AMP Market, Connect & Grow Master Class, designed specifically for your Marketing Coordinator. We build a customized marketing playbook around YOUR practice, goals, challenges, team and community.
We dive into:
• Social media strategy & content
• Internal + external marketing
• Patient rewards programs
• Robust doctor referral programs
• Grassroots & community marketing
• Patient ambassadors + influencers
• Successful community events
• And so much more!
This course is PACKED with practical, ready-to-implement strategies designed to help your team stop guessing and start marketing with intention.
A great investment. A customized plan. And strategies your team can actually execute. 💥
DM us MARKETING for details on the Market, Connect & Grow Master Class!
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Foothill Ranch, CA
92610
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| Tuesday | 8am - 5pm |
| Wednesday | 8am - 5pm |
| Thursday | 8am - 5pm |
| Friday | 8am - 5pm |
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