OTM
Share
OTM is a B2B marketing and sales strategy partner for professional services firms.
Founded in 2007, OTM has carved a niche as a leading business consulting agency with a specialization in fractional CMO services, celebrated for its exemplary contributions to the B2B sector. Not only do we pride ourselves on our sales strategy expertise, but we also emphasize sales enablement and the development of a robust customer engagement model. Beyond sales strategy, our full-service portfolio includes branding, storytelling, digital marketing, and public relations campaigns.
When growth stalls, the instinct is to spend more on ads or ask the sales team to do more outreach. Those feel like the fastest path to more revenue.
But if the real constraint is unclear positioning, sales and marketing misalignment, or disconnected systems, more activity doesn't solve the problem. It just scales what's already not working.
That's why we built the OTM Path to Growth®.
It's designed to help teams identify the real constraint first, then move forward in the right sequence instead of trying to fix everything at once.
When you address the true bottleneck, every downstream effort becomes more effective. Sales conversations improve. Marketing performs better. Systems support growth instead of slowing it down.
Focus isn't about doing less forever. It's about doing the right thing next. Sequence your growth efforts around the real constraint, not the loudest problem.
The people entering marketing today look different than they did a decade ago.
Not in how they dress or talk. In how they think.
They’re not just creatives with a good eye or clever copywriters. They’re systems-minded. Tool-savvy. Analytical. They move through CRMs, business managers and AI tools like its second-nature.
Why? Because marketing isn’t just about telling the story anymore. It’s about building the system that tells the story, at scale, across channels, backed by data.
Technology hasn’t replaced the creative side of marketing. But it’s raised the bar.
Today, your best content people are also your best process thinkers. They know how to automate workflows, A/B test ideas, and integrate with sales ops. They’re not afraid of APIs or data dashboards.
This shift is changing the kind of person who’s drawn to marketing and the kind of talent companies need.
What used to be a soft-skill profession is now a hybrid of art and infrastructure. And the teams that recognize this early will have a serious edge.
07/22/2026
If every deal still depends on your network, your price, or you showing up in the room, you’re leaving scalable growth on the table.
Thought leadership changes that. It builds trust before the first call, aligns buying groups around the problem you solve, and positions you as the guide, not just another provider.
But here’s the truth, thought leadership is not “posting more,” it’s a sharp, market-shaping point of view that helps buyers say, “They get it, and they can help us fix it.”
At OTM, we help founder-led B2B teams turn their POV into a growth engine with filmed POV content, strategy-backed messaging, and founder narratives built to educate, align, and convert.
Curious what a clear POV could do for your pipeline? Drop a comment or send a DM, and let’s talk about it.
Shoutout to our clients at ETJ Life, TruSummit Solutions, Karrikins Group, Let It Shine, Inc., and more of our clients for using their voice as a strategic asset to build trust for their brand.
If your revenue feels unpredictable, take a closer look at the buyer’s experience.
To the buyer, it feels like one conversation, one decision, and one risk.
But inside the company, sales and marketing often work on different timelines, follow different goals, and define success differently.
That disconnect creates friction. It causes confusion and hesitation at the exact moment the buyer needs clarity and confidence.
In this short video, our Senior Client Success Manager, Rachel Schlegel, shares:
➡️ Where momentum quietly breaks down during the buying process
➡️ Why internal misalignment shows up as buyer hesitation
➡️ What high-performing teams do differently to keep deals moving forward
A question worth asking:
Does your sales and marketing teams operate as one connected system, or a set of disconnected parts?
07/09/2026
If you’ve ever tried to build culture in a hybrid team, you know the small moments matter.
At OTM, we give virtual tacos through Heytaco to celebrate wins that move our company goals forward, and now we’ve got the real-world version to match, thanks to these custom-branded taco keychains from nocturnearts right here in Fort Collins.
Because when your team feels seen and appreciated, your growth engine runs stronger. What’s one simple way you reinforce culture on your team?
07/08/2026
If your firm’s growth still depends on your reputation and referrals, today’s live session is for you.
Join us TODAY for a live, practical session on positioning for B2B professional services founders and CEOs.
In under an hour, you’ll learn:
• What strong horizontal and vertical positioning actually look like
• How to tell if your positioning is proven in-market or just documented
• The common patterns that dilute your message and how to fix them
• How our framework applies in real time through a live website audit
If you’re ready to clarify your message and support growth beyond you, register now and join us today: https://heyor.ca/xTiUiB
07/07/2026
If the copy on the homepage of your website sounds just like all of your competitors, it's costing you deals.
Tomorrow, we’ll walk professional services leaders through how to:
• Test if your positioning is validated, not just documented
• Use focus to stand out without shrinking your market
• Fix the patterns that dilute your message
Register now and volunteer your site for the live audit: https://heyor.ca/xTiUiB
If you’re a founder saying “we just need more leads,” pause.
In this video, Kerrie breaks down why more campaigns, content, or agencies won’t fix a misaligned growth engine, and what to look at instead so you can scale beyond founder-led selling.
If your pipeline is full but revenue isn’t matching up, watch this, then join Kerrie’s upcoming webinar for a deeper dive into building a sales-led, marketing-supported growth system that’s actually scalable. Learn more and register here: https://heyor.ca/lfnJBz
07/01/2026
One week from today, we're doing a live website audit on July 8, and there is ONE volunteer spot open.
If your firm is selected, we will pull up your homepage live on the webinar and give you direct feedback: what's landing, what's unclear, and what I'd change about how your positioning comes across to a buyer.
If you volunteer and aren't selected, you'll still receive a free written audit.
No pitch. No fluff. Just honest eyes on whether your site is doing the job you need it to do.
This session is built for founders and CEOs of B2B professional services firms. If growth still depends on you being in the room to close the deal, there's a reason for that, and we're going to cover it.
Free to attend. Volunteer your homepage for a free audit and register here → https://heyor.ca/VnHT2c
06/24/2026
There’s a big difference between using AI to push out more marketing and using it to build a smarter growth engine.
In his latest Forbes Business Council article, Miles breaks down what he calls an intelligence layer, a system that connects signals from content engagement, messaging performance, and your pipeline so every campaign makes the next one sharper.
When marketing and sales are learning from the same data, you’re not just running campaigns, you’re building repeatable growth.
Read the full Forbes article here: https://heyor.ca/T503Xa
Click here to claim your Sponsored Listing.
Category
Contact the business
Telephone
Website
Address
400 Re*****on Street Suite A
Fort Collins, CO
80524
Opening Hours
| Monday | 8am - 5pm |
| Tuesday | 8am - 5pm |
| Wednesday | 8am - 5pm |
| Thursday | 8am - 5pm |
| Friday | 8am - 5pm |