Shell's Loft Brooklyn

When Moroccanoil took over the loft, it wasn’t just a meeting.

It was a creative retreat disguised as one.

Soft light.
Open space.
Conversations that didn’t feel rushed.

Shell’s Loft was designed for ideas to expand... not stay contained within four walls.

✨ MAY RECAP: The Assembly ✨

🎨 What happens when 18 creative forces come together (again)?

We’re lucky enough to host some of the most inspirational people out there (and have one of the most inspirational spaces you can find 👀)

We teamed up with for the second year in a row to bring The Assembly to life in our lofts. From immersive experiences to unforgettable vibes, it was creativity + community like you’ve never seen before.

THANK YOU to everyone who pulled up and made the night pure magic. 💫

If you missed it—don’t worry. We’re just getting started. Can’t wait to show you what’s next.



Host, Design + Production:
Venue:
F&B:
Merch:
Floral Design + Workshop:
Flowers:
Furniture:
Fabrication and Vinyls: .eventsproducts
Photography + Workshop:
Video:
Print and Collateral:
AV Production:
Custom Ice:
Workshop:
DJ:
Donuts:

is coming to Shell’s Loft on Friday, August 1st!!!

Join us for our very first community concert! Lounge in our lofts, discover new artists, and sip a cocktail (or two) 🍸…all in the sweet comfort of our central A/C.

Link in bio to get your ticket!

Comment below + tag who you’d like to bring, and we’ll DM you a 15% off code 💌