Ferguson

Most events teams aren't struggling to get budget; they're struggling to defend it.

Nearly 9 in 10 companies can't accurately attribute ROI to their events, yet most keep spending the same or more. That gap is the real story in event marketing today.

With Ferguson Events Marketing, we help brands turn live experiences into measurable, high-performing marketing investments. From trade shows and dealer meetings to press events and activations, we handle the complex, time-consuming production off your plate so you can unlock the full business potential of every event. ✨

Spending the evening with Community Harvest Food Bank - Fort Wayne at their Harvest for Hope Gala was a powerful reminder of what local support can do.

We’ve loved partnering with their team to build their new brand with a fresh look designed to reflect the hope, dignity and connection behind everything they do.

Thank you to Community Harvest for an incredible night and for everything you do for our neighbors! ❤️

AI in video production isn't about replacing the craft; it's about expanding what's possible. 🎬

Our motion team uses modern tools to stretch client budgets further and keep the focus where it belongs: on the big idea.

Swipe through to see how we're evolving our video production process, and head to theferg.com to learn more.

Our creative team designs bold visual campaigns, which starts with creating a supportive and collaborative culture. Here's how part of our team bring their talents to life.

🟣 EXECUTING | Turn concepts into tangible art.
🟠 INFLUENCING | Elevate visual standards.
🔵 RELATIONSHIP BUILDING | Inspire trust and collaboration.
🟢 STRATEGIC THINKING | Bring thoughtful perspective to every design.

Swipe through to meet the art directors behind the work! ➡️

Last Friday, our team celebrated Ferguson’s annual Volunteer Day! 🌟

We spent the morning supporting five fantastic local organizations: Community Harvest Food Bank - Fort Wayne, Dare to Dream Youth Ranch, Euell Wilson Center, Fort Wayne Animal Care & Control, and Clothes for Joes.

To round out the day, we headed out on the water with Rum Runner Party Boats for some team-building and fun. We're proud to invest in the community that supports us every day!

Shining a spotlight on our August Employee of the Month: Jaala Herring! 🌟

Jaala isn't just dedicated to sharpening her own skills; she brings our whole team along for the ride. She translates her personal growth into actionable knowledge and actively leads the charge in AI SEO to keep Ferguson at the cutting edge of modern search strategy.

Her cross-departmental collaboration, curiosity and generosity with her expertise raise the bar for all of us while keeping our client strategies integrated and high-impact.

Swipe to read what her team had to say about her well-deserved nomination, and help us celebrate Jaala! ✨

Sponsorships are great for brand awareness, but they should also drive real business results.

Here is how we helped STAR Financial Bank leverage their 500 Festival sponsorship to engage local potential new customers and capture net-new leads. ⭐️

While our service lines can operate independently, we maximize results when we work together as one connected ecosystem.

Every capability works together to create marketing that’s more intentional, more consistent and more effective.

Whether you need support in one area or an integrated marketing partner, our team is here to help move your business forward.

Learn more at theferg.com!