Brandon Bates - Realtor

The World Cup is headed to North Texas… but the real matchup right now?
⚽ Buyers vs. Sellers in Frisco — and for the first time in YEARS… buyers are winning.
More homes on the market.
Prices adjusting.
Sellers offering concessions again.
Translation?
You don’t have to “overpay just to play” anymore.
The mistake most people make right now… waiting for rates to drop.
Because when that happens — competition explodes.
If you want to see where buyers are getting the best deals in Frisco right now,
drop “GOAL” in the comments or message me.
Let’s get you in the game before the crowd shows up.

DFW sellers… this is not your 2021 “throw a number out and pray” era.

Buyers in Collin & Denton County are out here acting like HGTV judges — comparing everything, critiquing everything, and absolutely not overpaying.

Prices down ~6%
Homes sitting 70–90+ days
Inventory up

Translation: they’ve got options… and patience.

So no, it’s not “what do I want for my house?”
It’s “what will a buyer actually say yes to without laughing?”

DFW sellers, the market has shifted — and buyers know it.

In Collin County, home values are down ~6.1% YoY, inventory is up, and homes are sitting around 92 days. Denton County is seeing similar trends, with median prices near $422K and ~77 days on market.

Translation? Buyers in Frisco, Plano, McKinney, Prosper, and Denton aren’t rushing anymore — they’re comparing, negotiating, and waiting for value.

This isn’t a “name your price” market. It’s a “price it right or sit” market.

If you’re selling, the real question is:
What will TODAY’S buyer actually pay?

Let this sink in — 7,500 new listings hit the DFW market recently… and over 8,000 price reductions followed.

Translation? Buyers now control the conversation on value, and overpriced homes are paying the price.

2026 is shaping up as a skills market, not a hype market. Homes that are priced, presented, and launched right will sell. The rest? They’ll sit.

Thinking about buying or selling this year? DM me “STRATEGY” and I’ll share a clear, custom plan for your price point and neighborhood.

end of May market report

Everyone’s asking the same question right now:
👉 “Is the DFW market crashing?”
Short answer: No.
Better answer: It’s normalizing — and getting a little spicy about it.
Rates are hovering around 6.36%, inventory is up, and buyers finally have options again. That means negotiations are back… and overpriced listings are getting humbled.
If you’re buying or selling in DFW right now, strategy matters more than ever.
Message me if you want to talk about your move 👇

Most buyers today are shopping like this:
👉 “What’s the MAX we can afford?”

But the real question should be:
👉 “What monthly payment still lets us enjoy life?” 👀

Because buying the biggest house possible can quickly turn into:
❌ Payment stress
❌ High taxes
❌ Lifestyle pressure

Smart buyers are thinking strategy first — not ego first.

In this video I break down why buying BELOW your max budget can actually build more long-term wealth and flexibility.

📩 DM me “PLAN” and I’ll send you a realistic breakdown based on today’s market and rates.