Assured Strategy - Business Strategy Coaching Firm

It's possible to watch your revenue grow while your company becomes financially weaker. And in an environment where growth is getting harder, companies can't afford to miss the signs.

Do you have clarity on what your growth is actually producing? We'll help you find out.

Do you use your company's Core Values to:

- Hire or reject a candidate?
- Recognize an employee?
- Address unacceptable behavior?
- Choose between two difficult options?
- End a relationship with a high performer?

If not, they may be aspirational language rather than genuine operating principles.

Core Values help companies preserve the right behaviors as they grow, give employees a shared standard for making decisions, and represent the organization.

If you want to scale your company without losing the identity that got it started, or if you need to find your identity so you CAN scale, we've got a workshop for you.

Your company tracks dozens of metrics, but which one deserves the entire organization’s attention right now?

The Critical Number focuses your team on the most important measurable result for a specific period. It should reflect a genuine constraint or opportunity.

- Sales
- On-time delivery percentage
- Customer retention

The right number creates focus, helps employees understand how their work connects to the company’s priorities, and gives leadership an objective way to measure progress.

Do you know your Critical Number?

Choose five leaders in your company and ask these questions to each separately:

- Who is our core customer?
- What promises differentiate us?
- What is our most important annual objective?
- What is our top priority this quarter?
- Which number best measures our current progress?

If their answers differ significantly, you're operating with a weak strategy and losing valuable time and energy in other critical areas.

Come join us next week in Austin to find out how to construct the One-Page Strategic Plan and many more practical tools for scaling your business. Time is running out!

Does your company have a meeting structure? Or does it call meetings only when it needs them?

Growing companies need a dependable communication rhythm that keeps information moving, identifies obstacles early, and protects strategic priorities from daily distractions.

Within the Scaling Up framework, different meetings serve different purposes:

- Daily huddles surface immediate priorities and obstacles.
- Weekly meetings review progress and reinforce accountability.
- Monthly sessions create space for learning and larger issues.
- Quarterly planning aligns the team around its next priorities.

You can decide what works best for your teams, but you have to decide one something instead of reacting to every situation by calling a meeting.

Want to learn more? Use the link in the comments.

If almost anybody could be your customer, your strategy may not be clear enough.

A strong strategy requires leadership to make deliberate choices:

- Who is our core customer?
- What matters most to that customer?
- What promises will differentiate us from competitors?
- What activities must we perform exceptionally well to deliver those promises?

Clarity about your core customer helps the entire company decide what to prioritize and what to decline.

Rediscover your strategy and more with one of our workshops.

More revenue is not the only path to more cash. Which SMALL changes could create the greatest improvement to your cash position?

For the answer to this question, you should know the seven financial levers defined in the Scaling Up framework.

A company might benefit more from collecting invoices faster, improving its pricing, reducing delivery costs, or managing inventory more carefully than from adding another aggressive sales target. Until leaders understand how these levers interact, growth can consume cash instead of producing it.

We can help you get started on September 23 in Austin, Texas. Only 3 seats remaining.

Three weeks from now, your leadership team could have a clearer answer to one of its most important questions: What should we focus on next and how do we execute it?

Can't make it to Austin? No problem.

As the largest Scaling Up firm in the nation, our coaches operate from coast to coast and are eager to help you start meaningful change so you can grow your business.

If responsibilities in your company are unclear, the wrong decisions remain centralized. When the wrong decisions remain centralized, hiring another person will feel like a logical solution.

But before making your next hire, ask yourself these questions to see if you're actually solving a problem instead of a symptom:

- Is each person’s role aligned with the company’s core values?
- Does each person have the capacity to perform the role?
- Is every role clear in their authority, accountability, and responsibility?
- Does each role have a defined Critical Number and measurable outcomes?

If you don't know the answers, we'll show you how this might be impacting more than just your operations. Learn more with the link below.

At Profits & Performance with Scaling Up, you will step away from daily demands and examine your company across People, Strategy, Ex*****on, and Cash.

And if you feel like you can't possibly afford to leave the business for a day, that is one of the biggest indicators something is broken.

Our goal is to help you identify what deserves attention now and translate it into a focused, one-page action plan.

Join us in Austin on September 22 and gain a clearer path forward for you and your team.