Bullseye Strategy

Four years ago, Stacy joined Bullseye as an Account Manager, where she quickly became someone clients relied on 🎉 Her passion for content led her to a new role leading our content department. Stacy does an outstanding job of developing and protecting our clients' brand voices across a wide array of industries, has embraced the fast-moving world of AI to amp up our deliverables, and she does it all flawlessly. Clients trust her because she is uniquely attuned to their needs and the evolving landscape of content marketing today.

To mark four years, we asked four teammates to share something they appreciate about her 👇

Maysie:
I can't thank Stacy enough for her guidance and expertise as Content Manager! There's no one else I'd rather collaborate with 🙌

Bre:
She’s incredibly knowledgeable, helpful, and on top of her professionalism, she’s just a cool person who makes working feel more fun and grounded. She’s an amazing leader and a lovely person!

Sonya:
Stacy is the definition of grace under pressure. No matter how hectic things get, she always shows up with a smile, gives everything she has, and makes the people around her better. We're all very lucky to have her as a teammate.

Erik:
Stacy is a great leader on our small but mighty content team. She keeps things moving and on course, and is responsible for getting an incredible volume of impeccable content out on the daily. We're all lucky to get to work with her.

Thank you for everything you bring to this team, Stacy. Here's to year five! 🥂

Our VP of Media, Josh, celebrates three years at Bullseye Strategy today, and we figured the best tribute to him was a report!

📈 Dashboards built: enough to make sense of anything
🔇 Times he has spoken on Zoom while muted: too many to count
🤝 Clients who trust his strategy recommendations: all of them

None of that captures the part that matters most, which is how much sharper the whole team has gotten from working next to him. Happy three years, Josh! 🥂

Timeshare occupancy has been climbing since 2023, while hotel occupancy has been falling. At 8 in 10 units filled year-round, developers have the demand side handled.

The harder question is who fills those units a decade from now.

Millennials and Gen Z already account for 76% of recent timeshare purchases, and they research a purchase like this on their own long before anyone gives them a tour. They ask AI assistants whether timeshare is worth it, what the fees really cost, and how exit works. Whether a developer's name comes up in those answers is decided by work most have not started.

Timeshare developers competing for the next generation of owners should start by auditing what AI and search results say about them today → https://bullseyestrategy.com/contact-us

The threshold for South Florida luxury real estate keeps getting higher.

A single-family home in Miami-Dade now has to sell for $15 million to rank among the top 1% of sales. Other markets have seen dramatic increases as well:

📍 Palm Beach: $14M
📍 Martin: $10.5M
📍 South Florida overall: $10.7M, up from $7.8M in 2025

As wealth and investment keep flowing into South Florida, the opportunity for luxury brokerages and developers is significant, and so is the competition for a relatively small pool of qualified buyers.

Winning their attention takes more than marketing individual listings. It means building visibility for your brand and your developments across the whole buyer journey, from the first Google or AI-powered search through months of consideration. SEO and AEO put you in front of buyers while they are actively researching, and paid search, social, and programmatic keep your brand visible as they move toward a decision.

Competing for South Florida's luxury buyer? Let's look at whether your digital strategy is reaching them → https://bullseyestrategy.com/contact-us

Today calls for a proper celebration, because it is Sierra's birthday! 🎉🥳 We hope the day is spent exactly the way you want it, with your pets nearby and your camera close enough to capture all of it. 📸

Thank you for everything you bring to our SEO team. Here's to a year ahead worth celebrating, Sierra!

Five years ago today, Robyn joined us 🎉 Five years of keeping things running behind the scenes, where her Wrike wizardry and automation mastery quietly hold everything together.

We asked five people for five things about their time with Robyn 👇

Marisa:
So grateful to have you as a leader, mentor, and friend. I appreciate your guidance, determination, and constant drive to make our work lives better and more efficient while building a culture where collaboration really matters. Cheers to another year!

Maysie:
So much of what Robyn does happens behind the scenes, and we're grateful for every bit of it, even the parts we never see. She was also the first interview a lot of us had here, so she's honestly part of why plenty of us ended up saying yes! Happy five years!

Maria:
Robyn truly wears more hats than I can count, and somehow manages to juggle them all. She keeps the Bullseye train on the tracks, overseeing everything from operations and budgets to HR, while also stepping in as our resident event planner and making our annual retreat something the whole team looks forward to. I'm incredibly grateful to have her helping keep Bullseye moving forward every day.

Laura:
You’re always on top of everything and somehow keep everyone moving in the right direction. It’s really impressive to see!

Josh:
Robyn is an amazing leader. Her passion, compassion, and determination make her an absolute pleasure to work with.

Five years, Robyn! Here's to plenty more 🥳

Seven years ago today, Jena joined us 🎉 Seven happens to be the luckiest number there is, and honestly, we'll take it as proof.

So we rounded up seven people for seven things about Jena 👇

Sierra:
Jena is incredibly dedicated, hardworking, and thoughtful. She brings a steady, caring presence to the team, and you can always count on her to support those around her. I’m really grateful to have her as a mentor!

Jonathan:
I'm grateful for Jena and the incredible attitude she brings to work every day. The combination of passion and empathy she brings is a joy for us all.

Maria:
Jena continues to impress me with her ability to stay ahead of an industry that never stops changing. From organic search and AEO to the rapid adoption of AI, she is constantly learning and finding new ways to make her team stronger. I'm incredibly grateful for everything she brings to our team.

Robyn:
There's a reason why Jena has been at Bullseye for 7 years. She lives out Bullseye's core values on a daily basis. Even during difficult seasons she has never given up on moving Bullseye forward. I truly appreciate Jena's willingness to continue to grow in her knowledge as SEO continues to change and expects her team to do the same. Words I'd use to describe Jena are compassionate, funny, and driven.

Stacy:
I appreciate how willing and eager Jena is to collaborate. Our teams work closely together, and she's always open to finding a better way to do things so we can both be as efficient as possible, while getting the best results for our clients!

Marisa:
Jena is the definition of cool as a cucumber. Her calm demeanor, willingness to collaborate, and always-helpful approach make her such an amazing coworker and leader. We’re lucky to have you on the team!

Sonya:
I appreciate her go-getter attitude. No matter how challenging things get, she is always willing and eager to go above and beyond for her team and our clients.

Seven years, Jena! Here's to seven more 🥳

When your Google traffic goes up, the question is which kind of search drove it.

Some people type your company name. They knew you existed before they opened the browser, whether someone recommended you or they saw an ad last quarter. Growth here means your name is getting around, which usually reflects work happening somewhere other than search.

Others describe what they need without naming anyone. Someone typing "is a timeshare worth it" has no company in mind yet. A rise in these searches means people who never heard of you are finding you anyway.

Both are worth having, and they answer different questions. A single traffic number combines them, so it can climb without telling you whether more people know you now or whether the people who already did are finding you faster.